In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.
Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.
Topics discussed in this episode:
- Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend
- What specific data points Meta wants from advertisers for optimal campaign performance
- How server-side tracking solves modern data collection challenges for Shopify stores
- What custom conversion tracking strategies boost performance for different product lines
- Why separating purchase events matters more than parameter optimization in Meta
- How offline conversions and retail store data can enhance Meta advertising performance
- What AI-powered creative testing capabilities are coming to Meta's platform in 2025
Links & Resources
Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar
Get access to more free resources by visiting the show notes at
https://t.ly/wTibu
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast