Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
undefined
Nov 5, 2024 • 27min

5 Sales Tax Mistakes That Could Ruin Your Business — Rohit Bhadange | Top 3 Sales Tax Issues for Ecommerce, US Sales Tax Tips for International Sellers, Why Wrong Tax Rates Reduce Conversions 20-30%, Sales Tax Basics You Need to Know Before Selling (#347)

In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses.  Rohit Bhadange, CEO of Zamp.com, joins the show to share his expertise on how companies can avoid costly tax mistakes, streamline compliance, and manage multi-state tax requirements seamlessly.  Rohit also highlights key challenges eCommerce and omnichannel brands face as they scale and the technology that helps them navigate these obstacles.  Topics discussed in this episode:   What are the 3 biggest sales tax problems for growing ecommerce businesses How international sellers can navigate the complex US sales tax system Why marketplace sales count towards tax thresholds in many states How improper sales tax collection led to one company owing $4 million in back taxes Why charging incorrect sales tax rates can reduce conversion rates What ecommerce founders must know about sales tax before selling their business Links & Resources  Website: https://zamp.com/ LinkedIn: https://www.linkedin.com/in/rohitbhadange/ X/Twitter: https://x.com/salestaxceo  Get access to more free resources by visiting the show notes athttps://t.ly/aHa-Y ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Oct 28, 2024 • 33min

How To Remove Negative Reviews On Amazon [The Right Way] — Danan Coleman | How to Handle Amazon Reviews Safely, What Signals Fake Reviews on Amazon, How Competitors Post Reviews to Hurt Ranks, Why Instant Refunds Protect Ratings (#346)

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively.  Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines.  Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies.  Topics discussed in this episode:  Why one negative review equals ten positive ones on Amazon  How a 1 star rating drop can slash sales by 50% Why having some negative reviews builds trust What Amazon allows and forbids in product reviews How competitors use review bombing to hurt rankings What percentage of negative reviews can be removed legally Why supplement sellers face more review fraud What signals fake review patterns on Amazon Why instant refunds can save your product rating How to handle reviews without risking suspension Links & Resources  Website: https://tracefuse.ai/  LinkedIn: https://www.linkedin.com/in/danancoleman  YouTube: https://youtube.com/c/DananColeman  Instagram: https://www.instagram.com/adventurewithdanan  Get access to more free resources by visiting the show notes athttps://t.ly/gJn87 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Oct 21, 2024 • 33min

The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

In this episode, we dive into the rapidly evolving influencer and creator economy.  Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.  Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.  Topics discussed in this episode:  Why micro-influencers are replacing celebrities in brand partnerships How to align incentives for effective influencer partnerships What metrics matter beyond follower count for influencer selection Why long-term influencer deals lead to better results Why education is crucial in evolving influencer marketing How brands can start with influencer marketing immediately Links & Resources Website: https://www.superfiliate.com/ Shopify App Store: https://apps.shopify.com/superfiliate LinkedIn: https://www.linkedin.com/in/andycloyd/  Get access to more free resources by visiting the show notes athttps://t.ly/gWMZ2 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Oct 15, 2024 • 31min

Never Run Out of Stock Again: The AI Secret of Successful Ecommerce — Fabricio Miranda | How AI Boosts Inventory Planning Accuracy, Why Inventory Management drives E-commerce Success, What Ecommerce Brands should do to improve Inventory (#344)

In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management.  Our guest is Fabricio Miranda, founder and CEO of Flieber.com, an advanced inventory planning platform for modern commerce.  Fabricio shares insights on why traditional methods like Excel fall short, how Flieber's AI-driven solutions are helping brands streamline inventory processes, and how businesses can improve their forecasting and stay competitive. Tune in to learn how you can avoid costly inventory mistakes and drive growth. Topics discussed in this episode:  Why inventory management is the most critical part of e-commerce success How traditional inventory planning tools fall short in the modern omnichannel retail landscape What makes Excel spreadsheets inadequate for complex inventory forecasting and management How AI and machine learning algorithms are revolutionizing inventory planning accuracy Why data visibility is crucial for effective inventory management and business insights What steps brands should take to improve their inventory management processes Why data contextualization is essential for leveraging AI in inventory management How proper inventory management can significantly reduce losses from stockouts and overstocks Links & Resources Website: https://flieber.com Shopify App Store: https://apps.shopify.com/flieber-lite LinkedIn: https://www.linkedin.com/in/fabriciomiranda/ Instagram: https://www.instagram.com/flieberinc/ X/Twitter: https://x.com/fabfcmiranda Get access to more free resources by visiting the show notes athttps://t.ly/RtRkC ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Oct 8, 2024 • 7min

Exciting Updates & Fresh Features: What's New on the Ecommerce Coffee Break

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy.  Claus also introduces a new daily YouTube segment, "eCom Minute," to keep listeners updated on the latest eCommerce news. Tune in to stay ahead in the ever-evolving eCommerce landscape! Join the YouTube Ecom Minute channel here: https://www.youtube.com/@EcomMinute  Topics discussed in this episode:  Upcoming Topics: Future episodes will cover AI's role in simplifying e-commerce challenges, strategies for addressing negative Amazon reviews, and insights into the influencer creator economy. New Initiatives: A daily update called the "eComm Minute" will be launched on YouTube, providing quick updates on e-commerce and marketing news. Listeners are encouraged to subscribe for notifications once it starts. Newsletter Promotion: The podcast promotes a free weekly newsletter that curates essential e-commerce insights from over 50 sources, aimed at saving time and enhancing knowledge for Shopify merchants. Guest Opportunities: The podcast is seeking new guests from the e-commerce sector to share their expertise, offering them exposure to a significant audience of listeners and subscribers. Links & Resources  Website: https://ecommercecoffeebreak.com/  LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/  X/Twitter: https://twitter.com/ecomcoffeebreak  Ecom Minute: https://www.youtube.com/@EcomMinute  Instagram: https://www.instagram.com/ecommercecoffeebreak/   Get access to more free resources by visiting the show notes athttps://t.ly/skMGI ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Oct 1, 2024 • 25min

How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashion E-commerce, Why Returns Hurt Fashion Sustainability, How Size Tips Boost Customer Satisfaction, How Proper Sizing Lowers Returns (#342)

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales. Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma.  With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology.  Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike. Topics discussed in this episode:  Why sizing is a major challenge in fashion e-commerce What role product photography plays in size understanding Why returns are a sustainability concern in fashion How size recommendations can boost customer satisfaction Why having sizing advice is crucial for holiday sales How proper sizing can significantly reduce return rates Links & Resources Website: https://www.easysize.me/lp/shopify-lp Shopify App Store: https://apps.shopify.com/fit-quiz LinkedIn: https://www.linkedin.com/company/easysize/ X/Twitter: https://x.com/easysize Instagram: https://www.instagram.com/easysize/ Get access to more free resources by visiting the show notes athttps://t.ly/q4kig ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Sep 23, 2024 • 23min

Thriving in the AI Era: A Guide to Future-Proofing Your Career — Michael Walker | Why AI Gives Professionals a Competitive Edge, How AI Drives Creativity and Innovation, AI Examples Improving Ecommerce Productivity, Why You Need AI Agents (#341)

In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscape. Joining me on the show today is Michael Walker, the Chief Marketing Officer at smythos.com.He shares insights on integrating AI into various workflows and enhancing productivity. Join us as we delve into strategies that empower professionals to thrive in an AI-driven environment.Topics discussed in this episode:  Why AI is changing organizations by streamlining efficiency and increasing revenueHow AI frees up individuals to be more creative and innovativeWhat valuable skills are needed in an AI-driven world, including problem-solvingHow AI assistants can tackle complex business problems as a unified systemWhy learning AI assistant building is crucial for professionals in 2025What examples show AI agents improving productivity in ecommerceWhat the process looks like for implementing AI agents in businessHow embracing AI helps professionals harness its power advantageouslyLinks & ResourcesWebsite: https://smythos.com/LinkedIn: https://www.linkedin.com/in/michaelwalkerii/LinkedIn: https://www.linkedin.com/company/smythos/Get access to more free resources by visiting the show notes athttps://t.ly/lqUkW______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Sep 16, 2024 • 25min

Forget Marketing! How to Build a Brand Through Operational Excellence — Mo Afshar | Why Brands Prioritize Operations Over Marketing, Common Operational Mistakes eCommerce Businesses Make as They Scale, How AI is Revolutionizing eCommerce Operations (#340)

In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing. Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com. Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming order operations for online merchants. Tune in to learn how to optimize your backend processes and keep your eCommerce business running smoothly.Topics discussed in this episode:  Why brands prioritize operations over marketing in ecommerce How operational complexity increases with multi-channel selling What common operational mistakes ecommerce businesses make as they scale How AI is revolutionizing e-commerce operations and enhancing efficiency Why connecting disparate systems is crucial for streamlining e-commerce operations What types of clients benefit most from operational optimization solutions Why order-based pricing aligns with customer success in ecommerce operations How AI is changing consumer buying behavior and brand creation in ecommerce Why operations remain critical despite AI advancements in ecommerce Links & Resources Website: https://pipe17.com/ LinkedIn: https://linkedin.com/company/pipe17 X/Twitter: https://twitter.com/pipe17inc Tik Tok: https://www.tiktok.com/@pipe17official Get access to more free resources by visiting the show notes athttps://t.ly/BHc7a   Recommended Next Episode  #339: The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan → https://ecommercecoffeebreak.com/shopify-ai-search-discovery/   ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Sep 10, 2024 • 24min

The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain from Advanced Search (#339)

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates. We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with smarter search tools!Topics discussed in this episode:  Why improving search quality is crucial for ecommerce successHow product data quality impacts search performanceWhat advanced search capabilities like natural language processing can offerWhy analytics and understanding user search behavior is importantHow to balance AI-powered search with human curation and merchandisingWhat types of ecommerce businesses benefit most from advanced searchHow the search solution integrates with custom ecommerce themesWhat the future of AI-powered ecommerce search and product discovery might look likeLinks & ResourcesWebsite: https://www.groupbyinc.com/integrations/shopifyShopify App Store: https://apps.shopify.com/groupby-ai-search-discoveryLinkedIn: https://www.linkedin.com/in/arvnatarajan/X/Twitter: https://x.com/groupbyincGet access to more free resources by visiting the show notes athttps://t.ly/GECxQ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
undefined
Sep 5, 2024 • 15min

How Top Shopify Stores Optimize for More Sales: 4 Must-Know Conversion Principles — Claus Lauter | Why Conversion Optimization Matters for Ecommerce, The Four Key CRO Principles, Why Simplifying Content Boosts Conversions, How to Improve UX (#338)

In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue.Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/Topics discussed in this episode:  Why conversion rate optimization is crucial for ecommerce businessesWhat cognitive load is and how simplifying your content can boost understanding and conversionsHow doubling conversion rates can potentially quadruple your business without additional marketing costsWhat the four key principles of conversion rate optimization are and their importanceHow minimizing visual load can improve user experience and conversionsWhy reducing motor load is essential for easier navigation and increased salesHow decreasing memory load can prevent users from getting lost on your websiteWhy providing the right information at the right moment is critical for conversionsLinks & Resources Website: https://ecommercecoffeebreak.comDownload: https://ecommercecoffeebreak.com/conversion-optimization-handbook/LinkedIn: https://www.linkedin.com/in/clauslauter/ Get access to more free resources by visiting the show notes athttps://t.ly/RaAgq______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app