Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this podcast episode, we explore how to drive organic traffic in an AI-driven world.  Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs.  Mike dives into the essentials of SEO, offering practical tips and insights on optimizing your store for better organic reach. Discover how to leverage AI and SEO to boost your traffic and grow your online business. Topics discussed in this episode:  How AI has impacted SEO and the need to focus on fundamental best practices Optimizing category pages with targeted keywords and informative content to drive organic traffic Strategies for product page optimization, including using primary keywords in titles Taking a long-term, compounding approach to SEO rather than expecting instant results Why perfection isn't required, but pages should aim to be the best for the target keyword How focused SEO work can lead to significant improvements even for stores starting from scratch Links & Resources  Website: https://pluginuseful.com/ Shopify App Store: https://apps.shopify.com/plug-in-seo Get access to more free resources by visiting the show notes athttps://t.ly/hxO8l ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies.  Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement.  Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business.  Topics discussed in this episode:  Why mobile responsiveness is crucial for email marketing success in DTC brands How to structure emails for optimal readability on mobile devices What common mistakes DTC brands make with their email marketing strategies How to create clear and effective call-to-actions (CTAs) in marketing emails Why the frequency of email sends should increase as your business grows What optimal email sending frequencies are for different business revenue levels How to effectively use pop-ups to build your email list without annoying customers Links & Resources  Website: https://www.bedfordmarketing.co/ LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/ X/Twitter: https://x.com/BallinFil Get access to more free resources by visiting the show notes athttps://t.ly/T4rjK ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk  Topics discussed in this episode:  How to get started with email marketing automation for ecommerce beginners Why email marketing should be a higher priority in your overall marketing mix What information to collect when building your email list and why simplicity matters How integrating design tools like Canva with email platforms can streamline your workflow Why personalization is crucial in email marketing and how to achieve it effectively How AI is shaping the future of marketing automation and email campaigns Links & Resources  Website: https://www.yellowtuxedo.co.uk/ Website MailerLite: https://www.mailerlite.com/a/coffeebreakpodcastYT  LinkedIn: https://www.linkedin.com/company/yellowtuxedo/  Instagram: https://www.instagram.com/yellowtuxedo/  YouTube: https://www.youtube.com/@YellowTuxedo/   Get access to more free resources by visiting the show notes athttps://t.ly/KuBMX ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a successful holiday sales season. Topics discussed in this episode:  How intelligent tracking prevention cut email tracking from 2 years to 7 days What’s the ideal timeframe to start Black Friday email campaigns Why a personal brand via content marketing is crucial for SaaS growth How to warm up new email subscribers before Black Friday How Dr. Squatch generated $1 million in revenue using retention.com's services before Black Friday Why broad targeting ads might be more effective than hyper-niche targeting How to safely integrate new email addresses into existing email lists What retention.com does to avoid duplicating email addresses in your list Links & Resources Website: https://retention.com/ Shopify App: https://retention.com/support/integrate-with-shopify-integration-app/ LinkedIn: https://www.linkedin.com/in/retentionadam/ X/Twitter: https://twitter.com/RetentionAdam Get access to more free resources by visiting the show notes athttps://t.ly/PneSl ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience.  Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success. Topics discussed in this episode:  Why Google Ads outperforms Facebook for ecommerce consistency How the TPS (Testing, Profitability, Scaling) approach works across industries What misconceptions limit Google Ads scalability How to audit and restructure struggling Google Ads accounts Why patience is key in Google Ads strategy What pricing options exist for Google Ads management Why consistent optimization schedules matter for Google Ads Links & Resources Website: https://yorumarketing.com/ LinkedIn: https://www.linkedin.com/in/shri-kanase/ TikTok: http://tiktok.com/@shri.kanase X/Twitter: https://x.com/EcomShri YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g Get access to more free resources by visiting the show notes athttps://t.ly/sySxj ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort.  Topics discussed in this episode:  Why cross-selling and upselling boost AOV in a high acquisition cost environment How personalization and relevance improve upsell and cross-sell success What entry points exist for upselling: in-cart, checkout, post-purchase Why post-purchase offers work due to the "dopamine kick" What "network offers" are and how they display third-party offers What revenue potential exists for merchants using network offers Links & Resources Website: https://www.aftersell.com/ Shopify App Store: https://apps.shopify.com/aftersell LinkedIn: https://www.linkedin.com/in/vk1/ X/Twitter: https://x.com/varkundra Get access to more free resources by visiting the show notes athttps://t.ly/VFUA- ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with long-form YouTube content and evolving into a powerhouse of short-form videos across multiple platforms. Learn about their content creation strategy, the importance of authentic branding, and insights on the future of content marketing in e-commerce.  Topics discussed in this episode:  Why short form video content became crucial for ecommerce brands What AI tools can be used for content creation and editing Why having a human face for the brand is important, as it potentially sells more products How consistent testing and learning is essential for success on platforms like TikTok Why diversifying content types (video, blog posts, articles) remains important for marketing How to overcome "paralysis by analysis" as it's crucial for creating and publishing content Why unpolished, genuine content often performs better than highly produced videos Links & ResourcesWebsite: https://www.battlbox.com/Website:  https://onlinequeso.com/LinkedIn: https://www.linkedin.com/in/john-roman/X/Twitter: https://twitter.com/JohnMRomanGet access to more free resources by visiting the show notes athttps://t.ly/z456a______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing.  A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online.  We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com.  Topics discussed in this episode:  Why the Shopify marketing ecosystem has evolved towards consolidated platforms How the selection process for Shopify apps has become more critical What factors influence the choice of tech stack for different-sized businesses How usage-based pricing models benefit both small and large merchants Why reducing the number of apps can improve a store's performance What key areas are examined in a Shopify store audit How retention strategies are implemented across multiple channels Why direct mail is making a comeback in e-commerce marketing How drinks.com solves the complexities of selling alcohol online What opportunities exist for non-alcohol merchants to add alcohol sales Links & Resources Website: https://drinks.com/electriq LinkedIn: https://www.linkedin.com/in/brandonamoroso/ X/Twitter: https://x.com/AmorosoBrandon Get access to more free resources by visiting the show notes athttps://t.ly/_yeGc ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.Topics discussed in this episode: Why has the marketing analytics landscape evolved so rapidly in recent yearsHow do companies navigate data complexity with privacy concernsWhat are the biggest mistakes companies make with marketing data, and how to avoid themWhy is it crucial to prioritize the right data sources for eCommerce growthWhat challenges  businesses face with attribution, and how can they optimize marketing spendHow smaller eCommerce businesses use marketing analytics to compete with larger companiesWhy first-party data's increasingly important, and how should businesses prepareWhat strategies help businesses implement data-driven marketing campaignsLinks & ResourcesWebsite: https://supermetrics.com/Shopify App Store: https://supermetrics.com/connectors/shopifyLinkedIn: https://www.linkedin.com/company/supermetrics/X/Twitter: https://x.com/SupermetricsGet access to more free resources by visiting the show notes athttps://t.ly/hUTQ8______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Discover actionable strategies to enhance your Shopify store's performance and drive revenue growth.Topics discussed in this episode: Why site speed optimization is crucial for ecommerce successHow slow loading times impact customer experience and salesWhat common issues slow down ecommerce sites and how to identify themHow to measure and track the performance improvements of your Shopify storeWhat specific strategies can be implemented to boost Shopify store speedWhy faster loading times lead to higher conversion rates and revenue growthLinks & ResourcesWebsite: https://www.yottaa.com/Shopify App Store: https://apps.shopify.com/rapid-insiteLinkedIn: https://www.linkedin.com/company/yottaa/Twitter: https://twitter.com/yottaaGet access to more free resources by visiting the show notes athttps://t.ly/Akezl______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/