In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a successful holiday sales season.
Topics discussed in this episode:
- How intelligent tracking prevention cut email tracking from 2 years to 7 days
- What’s the ideal timeframe to start Black Friday email campaigns
- Why a personal brand via content marketing is crucial for SaaS growth
- How to warm up new email subscribers before Black Friday
- How Dr. Squatch generated $1 million in revenue using retention.com's services before Black Friday
- Why broad targeting ads might be more effective than hyper-niche targeting
- How to safely integrate new email addresses into existing email lists
- What retention.com does to avoid duplicating email addresses in your list
Links & Resources
Website: https://retention.com/
Shopify App: https://retention.com/support/integrate-with-shopify-integration-app/
LinkedIn: https://www.linkedin.com/in/retentionadam/
X/Twitter: https://twitter.com/RetentionAdam
Get access to more free resources by visiting the show notes at
https://t.ly/PneSl
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast