In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively.
Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines.
Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies.
Topics discussed in this episode:
- Why one negative review equals ten positive ones on Amazon
- How a 1 star rating drop can slash sales by 50%
- Why having some negative reviews builds trust
- What Amazon allows and forbids in product reviews
- How competitors use review bombing to hurt rankings
- What percentage of negative reviews can be removed legally
- Why supplement sellers face more review fraud
- What signals fake review patterns on Amazon
- Why instant refunds can save your product rating
- How to handle reviews without risking suspension
Links & Resources
Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/in/danancoleman
YouTube: https://youtube.com/c/DananColeman
Instagram: https://www.instagram.com/adventurewithdanan
Get access to more free resources by visiting the show notes at
https://t.ly/gJn87
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast