In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales.
Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma.
With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology.
Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike.
Topics discussed in this episode:
- Why sizing is a major challenge in fashion e-commerce
- What role product photography plays in size understanding
- Why returns are a sustainability concern in fashion
- How size recommendations can boost customer satisfaction
- Why having sizing advice is crucial for holiday sales
- How proper sizing can significantly reduce return rates
Links & Resources
Website: https://www.easysize.me/lp/shopify-lp
Shopify App Store: https://apps.shopify.com/fit-quiz
LinkedIn: https://www.linkedin.com/company/easysize/
X/Twitter: https://x.com/easysize
Instagram: https://www.instagram.com/easysize/
Get access to more free resources by visiting the show notes at
https://t.ly/q4kig
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