The Marketing Book Podcast

Deb Calvert, Author of DISCOVER Questions®, discusses the impact and success stories of her book. She shares how readers have benefited from the principles, including an FBI agent using it for investigation and an unemployed graphic designer improving job interviews. They also talk about handling objections in sales, the importance of open-ended questions, clarity and asking quality questions, and the benefits of asking better questions. The podcast promotes the 10th anniversary edition of the book and encourages engagement with the author's resources.

Explore the insightful topics discussed in this podcast, from creating a unique desk calendar with collaborative effort to embracing beginnings and pursuing excellence in projects. Delve into overcoming the 'world's worst boss' mindset, exploring climate change and marketing innovations, and embracing linchpins and meaningful work in organizations.

Learn how to use storytelling to build trust, stand out, and boost sales. Discover the pitfalls and benefits of storytelling in sales and how it can help create meaningful connections in meetings. Explore the power of storytelling in sales to differentiate oneself from competitors and the importance of post-sale communication. Understand the challenges of practicing storytelling and the value of recording and evaluating presentations.

Sales leader and strategist Anthony Iannarino discusses his book 'The Negativity Fast' and shares practical strategies for reframing negative thoughts. He emphasizes the power of positive self-talk and the importance of lying to oneself. They also talk about the benefits of refraining from consuming news and social media, and provide book recommendations for understanding and navigating the future.

Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, talks about content marketing strategy, debunking misconceptions, and improving efficiency. They discuss the decline of trust in society, the flaw in thinking that content marketing costs too much, and the challenges in content creation. The conversation also touches on starting your own agency and encouraging engagement with the book.

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't?  Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity.  But the problem is, simple is hard work.  Our brains are programmed to complicate.  Our world incentivizes more, more, more.  It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.  With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. About the Author: Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.  Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann 

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book: Are you struggling to create memorable and valuable experiences for your customers?  Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon.  In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Inside this book, you'll: Discover how to create life-changing experiences that leave a lasting impact on your audience. Learn how to minimize five common negative forces that can detract from any event. Find out how to craft meaningful moments tailored to any audience you are targeting. Master the event planning strategies and actions that make the greatest impact. Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired With Unforgettable, you will learn how to create life-changing experiences that will leave a lasting impact on your audience.  Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner, Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served. Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable.  Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. With the event management tools and models available in Unforgettable: The Science of Creating Memorable Experiences, anyone can design a memorable and valuable experience for customers.  Don't settle for average events that leave your audience feeling bored and uninspired. Use Unforgettable to create experiences that are life-changing and unforgettable, while minimizing negative forces and crafting meaningful moments for each audience served.  About the Author: Have you ever experienced an event that was so incredible it felt like time had stopped?  With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately-held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents.   Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.”  And, interesting fact -  he is a divinity school graduate and a jazz saxophonist! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/unforgettable-phil-mershon  

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book: Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment. Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative. Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to: Target the right buyers Spotlight their Big Problem Help them envision their Desired Outcome Show how your Big Solution will deliver the Desired Outcome Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate Communicate your narrative through simple, unforgettable visuals People act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling go-to-market narrative that makes them the hero and inspires them to take action with you and your solution. About the Author: Bruce Scheer is an author, international keynote speaker, and the CEO of InspireYourBuyers.com. He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola and numerous startups around the world. He is the President of the National Speakers Association Northwest and – he and his wife live on Vashon Island, in Washington State during the summers. And, interesting fact - in the winter, he and his wife travel throughout North America, living in an Airstream trailer. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/inspire-buyers-bruce-scheer

Purna Virji, expert in high-impact content marketing, discusses the challenges and opportunities in today's digital landscape. She emphasizes the importance of a grounded strategy, focusing on people first, and promoting content effectively. The podcast also explores the power of empathy, copywriting skills, content marketing strategy, effective brainstorming meetings, and the significance of diversity and inclusion in content marketing.

In this podcast, Steve Woodruff discusses the importance of clarity in communication and shares his expertise as a consultant and author. They also explore the significance of clear communication in different aspects of life, including email communication, positioning and purpose statements for companies, and embracing one's identity as a communication designer.