The Marketing Book Podcast

Dr. Eric Siegel, author of the bestselling book on machine learning and AI deployment, discusses the challenges and misconceptions surrounding machine learning projects. He emphasizes the importance of business professionals understanding machine learning, explores the differences between AI and human intelligence, and delves into ethical considerations. Using UPS as an example, he highlights the success of predictive algorithms in improving operational efficiency.

John Livesay, author of Better Selling Through Storytelling, discusses the power of storytelling in sales and marketing. He emphasizes the importance of understanding the psychology of buyers and shares examples of creating suspense in presentations. The podcast also explores friendships between men and women in the workplace, the alignment between marketing and sales, and the significance of soft skills in business. They introduce the concept of progressionism and discuss moving from being invisible to irresistible in both personal and professional relationships.

Philip Kotler, celebrated promoter of the 'Four P's of Marketing', discusses Marketing 6.0 and its focus on integrating technology and business model evolution. Topics include metamarketing, generation Z and Alpha, tapping into metaverses and extended reality, and creating interactive and immersive experiences. The podcast also explores the influence of Milton Friedman on free market economics, the concept of a metaverse, designing immersive experiences through virtual simulations, flavor testing in shoe manufacturing, and books on humanism and urban regeneration.

Brian Kurtz, expert in direct response marketing and author of Overdeliver, discusses the importance of selective podcast hosts and the principles of becoming a world-class marketer. They highlight prioritizing selling to existing customers, the role of copywriters in marketing, and transitioning from online to offline sales. They also touch on congruent marketing, feedback loops, the concept of competition as coexistence, and practical actions for implementing ideas from the book.

Allyson Letteri, author of Standout Startup, shares tips on creating effective messaging for startups, understanding the ideal customer profile for B2B companies, creating contrast in marketing, the roles and functions of a startup's first marketer, understanding product-led growth in tech companies, strategies for driving customer engagement, and more.

Chris Kocek, author of 'Any Insights Yet?', discusses the misconceptions of insight and the difference between insights and catchphrases. He highlights the importance of creating healthy conflict to gain insights and reframing questions for deeper insights. The podcast also emphasizes the significance of listening to customers and understanding their needs.

Legendary marketer Jay Abraham talks about how Claude Hopkins' book Scientific Advertising changed the course of his career and life. They explore topics such as the power of specific facts and preemptive advertising, understanding psychology in advertising, maximizing profit performance, and partnership opportunities.

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb ABOUT THE BOOK: Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company.  With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level.  Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point. Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you. ABOUT THE AUTHOR: Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms.  Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation.  Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S. patents. And, interesting fact - Christine and the host of The Marketing Book Podcast are both married to physicians! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/stop-starvation-marketing-christine-slocumb 

Georgiana Laudi, co-author of 'Forget the Funnel', discusses customer-led growth, talking to customers for an advantage, the pressure of marketing to marketers, creating marketing materials, cross-functional teams, pirate metrics, customer experience framework, and meeting customer goals.

Scott Edinger, expert in business growth strategies, discusses the importance of CEOs and sales leaders reading and understanding a leadership book about business growth. They explore the disconnect between CEOs and sales team and the negative consequences of prioritizing closing skills. The concept of a power play in hockey is applied to business, emphasizing the need to identify and leverage a clear advantage that sets the company apart from competitors. Understanding what customers value is crucial and often differs from what companies think their customers value.