473 The Sale Is In The Tale by John Livesay

Feb 2, 2024

John Livesay, author of Better Selling Through Storytelling, discusses the power of storytelling in sales and marketing. He emphasizes the importance of understanding the psychology of buyers and shares examples of creating suspense in presentations. The podcast also explores friendships between men and women in the workplace, the alignment between marketing and sales, and the significance of soft skills in business. They introduce the concept of progressionism and discuss moving from being invisible to irresistible in both personal and professional relationships.

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Introduction

00:00 • 3min

The Power of Storytelling in Sales

02:45 • 10min

Friendships Between Men and Women in the Workplace and Soft Skills in Engineering

12:25 • 2min

The Importance of Alignment between Marketing and Sales

14:10 • 16min

The Importance of Soft Skills in Business

29:59 • 7min

The Power of Progressionism

37:21 • 14min

Moving Up from Invisible to Irresistible

51:01 • 10min

The Sale Is In The Tale by John Livesay

ABOUT THE BOOK:

John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.

The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. By applying the methodology from The Sale Is in the Tale you will:

Double your closing ratio
Learn how to get people to go from saying "I'm interested" to "I'm in"
Go from pushy to persuasive
Tug at heartstrings to get people to open their purse strings
Stop drowning in the sea of sameness

ABOUT THE AUTHOR:

John Livesay, aka The Pitch Whisperer, is a keynote speaker on storytelling as a sales tool, marketing, negotiation, and persuasion.

As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients.

His TEDx talk has over 1,000,000 views.

His other books are:

Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar with a Foreword by Tim Sanders (2019)
The Successful Pitch: Conversations About Going from Invisible to Investable with a Foreword by Judy Robinett (2016)
The 7 Most Powerful Selling Secrets: Soar Your Way to Success With Integrity, Passion and Joy (2004)

John is a guest lecturer on leveraging the power of storytelling in sales at several universities including the University of Texas at Austin, Pepperdine Graduate Business School, and the University of Chicago Booth School of Business.

And, interesting fact – he was once a lifeguard!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sale-tale-john-livesay