The Marketing Book Podcast

473 The Sale Is In The Tale by John Livesay

Feb 2, 2024

John Livesay, author of Better Selling Through Storytelling, discusses the power of storytelling in sales and marketing. He emphasizes the importance of understanding the psychology of buyers and shares examples of creating suspense in presentations. The podcast also explores friendships between men and women in the workplace, the alignment between marketing and sales, and the significance of soft skills in business. They introduce the concept of progressionism and discuss moving from being invisible to irresistible in both personal and professional relationships.

01:00:18

Creator website

Episode guests

John Livesay

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Crafting compelling sales stories is essential to stand out in a sea of sameness.

Trust, likability, and emotional connection are vital in sales.

Progressionism is the key to success in sales.

Deep dives

Crafting Compelling Sales Stories

Crafting compelling sales stories is essential to stand out in a sea of sameness. Instead of relying on an elevator pitch, salespeople should focus on developing elevator stories that intrigue their prospects. By starting with an intriguing opener, identifying who they help, highlighting their problems, presenting a compelling solution, and sharing the resolution, sales professionals can create engaging stories that make them memorable and magnetic to their ideal clients.

Introduction

3min

The Power of Storytelling in Sales

10min

Friendships Between Men and Women in the Workplace and Soft Skills in Engineering

2min

The Importance of Alignment between Marketing and Sales

16min

The Importance of Soft Skills in Business

7min

The Power of Progressionism

14min

Moving Up from Invisible to Irresistible

10min

The Sale Is In The Tale by John Livesay

ABOUT THE BOOK:

John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.

The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. By applying the methodology from The Sale Is in the Tale you will:

Double your closing ratio
Learn how to get people to go from saying "I'm interested" to "I'm in"
Go from pushy to persuasive
Tug at heartstrings to get people to open their purse strings
Stop drowning in the sea of sameness

ABOUT THE AUTHOR:

John Livesay, aka The Pitch Whisperer, is a keynote speaker on storytelling as a sales tool, marketing, negotiation, and persuasion.

As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients.

His TEDx talk has over 1,000,000 views.

His other books are:

Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar with a Foreword by Tim Sanders (2019)
The Successful Pitch: Conversations About Going from Invisible to Investable with a Foreword by Judy Robinett (2016)
The 7 Most Powerful Selling Secrets: Soar Your Way to Success With Integrity, Passion and Joy (2004)

John is a guest lecturer on leveraging the power of storytelling in sales at several universities including the University of Texas at Austin, Pepperdine Graduate Business School, and the University of Chicago Booth School of Business.

And, interesting fact – he was once a lifeguard!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sale-tale-john-livesay

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

The Marketing Book Podcast

473 The Sale Is In The Tale by John Livesay

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Crafting Compelling Sales Stories

Building Trust, Likability, and Connection

The Power of Progressionism

The Importance of Storytelling

Moving Beyond the Friend Zone

Remember Everything You Learn from Podcasts