3min chapter

The Marketing Book Podcast cover image

473 The Sale Is In The Tale by John Livesay

The Marketing Book Podcast

CHAPTER

Introduction

The host introduces the podcast episode and provides background information about the show. The guest, John Livisay, is introduced along with his book 'The Sale is in the Tale' and his background as a keynote speaker on storytelling in sales, marketing, negotiation, and persuasion.

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