469 Any Insights Yet? by Chris Kocek

24 snips

Jan 5, 2024

Chris Kocek, author of 'Any Insights Yet?', discusses the misconceptions of insight and the difference between insights and catchphrases. He highlights the importance of creating healthy conflict to gain insights and reframing questions for deeper insights. The podcast also emphasizes the significance of listening to customers and understanding their needs.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Insight Inflation

The overuse of the word "insight" dilutes its meaning and creates confusion.
True insights are rare and transformative, leading to impactful results.

ADVICE

Insights vs. Observations

An insight isn't just an observation, it's multi-layered and nuanced.
Connect multiple observations to form a true insight, like a seven-layer dip.

ADVICE

Data Points vs. Insights

Data points alone aren't insights; they require connection to other data, trends, or observations.
Data can be a starting point, but insights come from connecting those points meaningfully.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek

ABOUT THE BOOK:

Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one.

Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground.

Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

In this fast-paced, 2-hour read, you'll discover:

The key characteristics of a true, transformative insight
Proven techniques and provocative questions for building a better insight
Simple methods to stress-test your insight and turn it into an actionable idea
How to write and sell an insight so that it can inspire others and transform your brand

ABOUT THE AUTHOR:

Chris Kocek is an author, speaker, and founder of Gallant, a creative branding firm in Austin, Texas which has helped dozens of companies with brand overhauls, new product launches, and data-driven campaigns, resulting in triple-digit growth and national recognition.

Before starting Gallant, Chris worked in advertising as a strategic planner in New York City and Austin, Texas developing nationally recognized campaigns for Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, and John Deere.

A frequent guest lecturer at the University of Texas at Austin, Chris is a regular contributor to Entrepreneur Magazine and author of The Practical Pocket Guide to Account Planning.

He graduated from the University of California, Los Angeles and earned a master's degree from the University of Texas at Austin.

And, interesting fact – he worked as an Americorps Ranger in Canyonlands National Park in Utah!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/any-insights-yet-chris-kocek