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15min chapter
469 Any Insights Yet? by Chris Kocek
The Marketing Book Podcast
The Misconceptions of Insight
This chapter discusses the concept of insight and how it is often misinterpreted. The speaker highlights the prevalence of the word 'insight' in job titles and department headings, but questions why so many businesses still fail despite having so many insights. The chapter emphasizes that most people do not truly understand what an insight is, and the author aims to provide clarity on the topic.
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