Chris Kocek

Chris Kocek, author of 'Any Insights Yet?', discusses the misconceptions of insight and the difference between insights and catchphrases. He highlights the importance of creating healthy conflict to gain insights and reframing questions for deeper insights. The podcast also emphasizes the significance of listening to customers and understanding their needs.

Chris Kocek, CEO of Gallant Branding and author of "Any Insights Yet?", joins to tackle the cringe-worthy concept of 'insights' in data analytics. They discuss the essential differences between plain data and true insights, emphasizing the importance of context and communication. Chris shares how Netflix exemplifies using customer frustrations to spark innovation. The conversation dives into the 'five whys' method, the collaborative nature of insight generation, and the critical role of curiosity in analytics, making it a lively, informative exploration.

Chris Kocek, agency insights expert and brainstorming facilitator, shares techniques for generating insights and inspiring action during brainstorming sessions. The podcast covers the definition and different types of agency insights, as well as their role in creating impactful campaigns. Kocek also discusses selling insights in the agency business and the significance of storytelling techniques. The chapter 'Brainstorming Insights and Creating Brain Food for Team Meetings' highlights the importance of allowing our brains to work their magic and providing brain food for team members.