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The Analytics Power Hour
#268: You Get an Insight! And YOU Get an Insight! with Chris Kocek
Apr 1, 2025
Chris Kocek, CEO of Gallant Branding and author of "Any Insights Yet?", joins to tackle the cringe-worthy concept of 'insights' in data analytics. They discuss the essential differences between plain data and true insights, emphasizing the importance of context and communication. Chris shares how Netflix exemplifies using customer frustrations to spark innovation. The conversation dives into the 'five whys' method, the collaborative nature of insight generation, and the critical role of curiosity in analytics, making it a lively, informative exploration.
01:07:14
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Quick takeaways
- Organizations often face challenges in deriving meaningful insights due to a disconnect between data accumulation and actionable understanding.
- Insights should be clearly differentiated from mere learnings, as they must provoke thought and inspire actions rather than just relay observations.
Deep dives
The Insight Dilemma
Many organizations are inundated with data yet struggle to extract meaningful insights from it. A common theme is the disconnect between data accumulation and actionable understanding, as highlighted by a CEO's observation about data overload without clear insights. The conversation around insights is reignited by listener inquiries, suggesting a widespread industry challenge. The discussion emphasizes that while data points can inform decisions, true insights require deeper connections and the ability to see beyond surface trends.
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Listen to the best highlights from the podcasts you love and dive into the full episode