The Analytics Power Hour #268: You Get an Insight! And YOU Get an Insight! with Chris Kocek
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Apr 1, 2025 Chris Kocek, CEO of Gallant Branding and author of "Any Insights Yet?", joins to tackle the cringe-worthy concept of 'insights' in data analytics. They discuss the essential differences between plain data and true insights, emphasizing the importance of context and communication. Chris shares how Netflix exemplifies using customer frustrations to spark innovation. The conversation dives into the 'five whys' method, the collaborative nature of insight generation, and the critical role of curiosity in analytics, making it a lively, informative exploration.
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Defining Insights
- An insight isn't just a data point or a trend, but a synthesis of various elements.
- It's a constellation of data, human truths, pain points, and unexpected observations.
Focus on What Insights Aren't
- Start by defining what an insight isn't to clarify its true meaning.
- Consider "learnings" as valuable information, but separate from the transformative power of a true insight.
Actionable Insights are Redundant
- Actionability is inherent to a true insight; it's not an "actionable insight."
- An insight should excite and inspire action, unlike a mere learning.
