#268: You Get an Insight! And YOU Get an Insight! with Chris Kocek
The Analytics Power Hour
00:00
Unlocking Insights Through the 'Five Whys'
This chapter explores the 'five whys' methodology, examining its strengths and criticisms in the context of business innovation. The discussion emphasizes the importance of effective questioning and patience in deriving meaningful insights, while also addressing the nuances of language and the complexity of defining 'insight' in organizations. Through practical examples and the introduction of criteria for genuine insights, the speakers illustrate how to navigate the challenges of communicating and validating insights to spur creative progress.
Transcript
Play full episode
