The Marketing Book Podcast

Ship It by Seth Godin

8 snips
Nov 27, 2023
Explore the insightful topics discussed in this podcast, from creating a unique desk calendar with collaborative effort to embracing beginnings and pursuing excellence in projects. Delve into overcoming the 'world's worst boss' mindset, exploring climate change and marketing innovations, and embracing linchpins and meaningful work in organizations.
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ANECDOTE

Workman Publishing Dream

  • Seth Godin wanted to publish a book with Workman Publishing early in his career.
  • After a series of rejections, Workman offered to publish his book on stain removal, but he had already agreed to publish it with someone else.
ANECDOTE

Creating the Calendar

  • Seth Godin's Ship It calendar entries were initially too long for the format, requiring extensive editing from two large books.
  • He used Post-it notes to mark suitable entries and compiled them in a Google Sheet.
ANECDOTE

2025 Calendar

  • Debbie Millman curated the 2025 calendar, selecting her favorite Seth Godin blog posts, which were then shortened and rewritten.
  • Millman also hand-lettered and illustrated each page of the new calendar.
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