The Marketing Book Podcast 464 Discover Questions by Deb Calvert
5 snips
Dec 1, 2023 Deb Calvert, Author of DISCOVER Questions®, discusses the impact and success stories of her book. She shares how readers have benefited from the principles, including an FBI agent using it for investigation and an unemployed graphic designer improving job interviews. They also talk about handling objections in sales, the importance of open-ended questions, clarity and asking quality questions, and the benefits of asking better questions. The podcast promotes the 10th anniversary edition of the book and encourages engagement with the author's resources.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Light-hearted banter and reminiscing
02:15 • 7min
Discover Questions: Impact and Success Stories
08:52 • 19min
Handling Objections in Sales
27:38 • 14min
The Importance of Open-Ended Questions
41:34 • 16min
The Importance of Clarity and Asking Quality Questions
57:26 • 2min
Exploring the Benefits of Asking Better Questions and Available Resources
59:37 • 3min
Promoting the Book and Encouraging Engagement
01:02:07 • 2min