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464 Discover Questions by Deb Calvert

The Marketing Book Podcast

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Handling Objections in Sales

This chapter provides a step-by-step process for handling objections in sales, including validating and clarifying objections. The speakers also discuss how to handle the objection of 'your price is too high' and the importance of gathering more information. Additionally, the chapter introduces the Discover Questions framework and emphasizes the value of different types of questions in effective communication.

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