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464 Discover Questions by Deb Calvert

The Marketing Book Podcast

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The Importance of Open-Ended Questions

Deb Calvert discusses the limitations of specific questions in this chapter, emphasizing the need for open-ended questions in conversations. They provide examples of specific questions that can corral the person into a certain perspective and highlight the importance of consequence questions in selling. The chapter also explores the use of outcome questions and value questions in sales conversations.

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