The Marketing Book Podcast

Jay Baer, author and researcher, discusses the importance of speed and responsiveness in business, with a focus on customer interactions. He highlights the finding that speed is now the single most important component of the customer experience. Baer emphasizes the opportunity for businesses to gain a competitive edge by outperforming their competition in responsiveness. The chapter also explores the power of personalized patient care and strategies for managing customer expectations. They further discuss the concept of offering a fast pass to customers and the significance of being responsive in business.

Discover the secrets of successful marketing leadership in 'The Marketing Leader's Code' by Gareth Helm. Learn about the benefits of dyslexia in thinking differently, the challenges faced by marketing leaders, and the importance of aligning with the CEO's plan. Explore the role of connectors in building relationships and creating alignment, and get book recommendations on coaching and proper listening.

The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work by Scott McKain About the Book: In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today’s changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? You’ve probably received great service from companies that you know didn’t give a damn about my business. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization’s inferior approach and lack of values. There are five fundamental aspects to creating the Ultimate Customer Experience for the clients and prospects you deal with every single day.  Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important. The five steps to creating an Ultimate Customer Experience are: Don’t Make It Right . . . GET It Right! Make a Great Impression Serve with Empathy Connect with Emotion Take Personal Responsibility If you are investing your own resources in reading this book, that means you’re taking the most important step any of us can ever take—a step toward personal growth. You wouldn’t read this book if all you want to do is tread water and remain the same. If you want to take personal responsibility for how you engage your customers, Scott McKain will show you how. About the Author: Scott McKain’s experiences have been diverse and remarkable.  From playing the villain in a Werner Herzog film that esteemed film critic Roger Ebert named as one of the fifty great movies in the history of the cinema, to being inducted into the Professional Speakers Hall of Fame; from having been chosen (along with Zig Ziglar, Dale Carnegie, and Seth Godin) as one of thirty members of the Sales and Marketing Hall of Fame, to a decade as a globally syndicated television commentator on the entertainment scene, it’s not a stretch to say Scott McKain’s life has been distinctive. He has spoken on platforms in all fifty US states and forty countries and his expertise has been quoted multiple times in publications including USA Today, the New York Times, Wall Street Journal, and the International Herald-Tribune.  And, interesting fact - Arnold Schwarzenegger once booked Scott for a presentation at the White House with the President in the audience! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ultimate-customer-experience-scott-mckain  

Explore strategies for sustainable growth through deepening executive relationships in B2B companies. Learn about leveraging existing customers and Pareto's law for profitable growth. Uncover hurdles and insights on prioritizing key accounts for long-term success. Discover the importance of nurturing key accounts and reallocating resources for effective growth. Understand the significance of strong customer relationships and data in account planning. Emphasize CEO and C-suite support in top accounts for accelerating sales cycles and partnerships.

Guests Christopher Frank, Paul Magnone, and Oded Netzer discuss their book 'Decisions Over Decimals,' which emphasizes the balance between data intelligence and human judgment in decision-making. They explore the concept of Quantitative Intuition (QI), the significance of combining data and intuition, closing information gaps with iWIC, the importance of considering unseen data, the value of synthesis, seeking consent instead of consensus, and the power of asking questions and seeking surprises.

A conversation about the current state of marketing books with Josh Bernoff. Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify. Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.  He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books. Book projects on which he has collaborated have generated over $20 million for their authors.  Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).  He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.  He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.  Prior to Forrester, Josh spent 14 years in startup companies in the Boston area. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff

Alistair McDermott, the author of '33 Ways' book series, discusses building authority through podcasting and the challenges it brings. They delve into the importance of good audio and video quality, the difference between microphone types, and the significance of repurposing content for social media. The chapter also includes a discussion on favorite business books and provides resource links for listeners.

Josh Bernoff, author of 'Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters', shares insights on planning, writing, and promoting impactful business books. He emphasizes the importance of storytelling and understanding your audience. The podcast also discusses the qualities of a great idea, the limitations of AI writing tools, the significance of truth and accuracy in nonfiction writing, and the effectiveness of reaching out to podcasters as a promotional tactic.

The Insight Book: Enhancing Your Creativity By Learning To See Things Differently by Anthony Tasgal About the Book: More than ever, people crave new ideas, new ways of seeing and interpreting behavior; changing their companies and lives, and of being more creative.  Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business. This book is an entertaining, instructive, and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places.  Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services.  The book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives. About the Author: Tas is a man of many lanyards: trainer, author, speaker, brand and communications strategist and lecturer.  He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College. He is a global speaker and regularly reviews the papers and contributes to marketing and communications subjects on TalkTV. His areas of expertise include storytelling, behavioral economics, insightment, and as a lapsed Classicist he also indulges in etymology and Homer (not the yellow one).  He also runs The Guardian masterclass on “Harnessing The Power Of Storytelling” and is a Brand Ambassador for Home Grown Club in London (London’s leading business club).  He is the author of the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications (2016),  The Inspiratorium: A Space for the Curious (2018), InCitations: Discovering A World Of Inspiration Through Quotes, Words And Expressions (2020), and The Storytelling Workbook: A Nine-Week Programme To Tell Your Story (2022). And, interesting fact – he is a graduate of the University of Oxford (home of the Fighting Oxen)! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/insight-book-anthony-tasgal

Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman About the Book: If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come. Finding and keeping quality employees is one of the greatest challenges facing businesses today. With more people quitting their jobs each month than ever before and employees demanding flexibility, freedom, and advancement, companies are struggling to build a foundation with new hires that leads to long-term commitment. To effectively combat the hiring crisis and remain competitive, business owners and managers must design an employee experience program that begins on day one. In Never Lose an Employee Again, Coleman offers a step-by-step playbook for creating a retention plan with long-term success. With more than fifty proven case studies from organizations on seven continents, Coleman details how you can forge a relationship with your people during each of the eight phases of the employee journey. For each phase, Coleman walks you through the six forms of communication integral to success (in-person, email, phone, mail, video, and even gifts) so you can better connect with your team.  You’ll learn how to: write job descriptions that attract the right candidates (and plenty of them); counter the “hire’s remorse” that every employee feels (yet few businesses ever address); welcome someone on their first day in a way that will leave them talking about it years later; acclimate your people to get them up and running faster and more effectively; re-engage your existing employees to turn them into raving fans;  … and much more. Never Lose an Employee Again will reshape the way you think about recruiting, hiring, onboarding, and retaining quality team members–whether you are an owner looking to hire your first few employees, an organization hoping to redefine an industry, or an enterprise that needs to keep growing on a global scale. About the Author: Joey Coleman helps companies keep their customers and employees. As an award-winning international keynote speaker (he’s spoken on all seven continents), he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His Wall Street Journal best-selling book, Never Lose a Customer Again (which was featured on episode 167 of The Marketing Book Podcast in 2018), offers strategies and tactics for turning one-time purchasers into lifelong customers. Joey is a very proud graduate of Notre Dame University and is a recovering lawyer. And, interesting facts – after law school he worked at The White House, the CIA, and the Secret Service. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/never-lose-employee-again-joey-coleman