The Marketing Book Podcast

455 The Time to Win by Jay Baer

Sep 29, 2023
Jay Baer, author and researcher, discusses the importance of speed and responsiveness in business, with a focus on customer interactions. He highlights the finding that speed is now the single most important component of the customer experience. Baer emphasizes the opportunity for businesses to gain a competitive edge by outperforming their competition in responsiveness. The chapter also explores the power of personalized patient care and strategies for managing customer expectations. They further discuss the concept of offering a fast pass to customers and the significance of being responsive in business.
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