
 The Marketing Book Podcast 451 Decisions Over Decimals by Oded Netzer
 20 snips 
 Sep 1, 2023  Guests Christopher Frank, Paul Magnone, and Oded Netzer discuss their book 'Decisions Over Decimals,' which emphasizes the balance between data intelligence and human judgment in decision-making. They explore the concept of Quantitative Intuition (QI), the significance of combining data and intuition, closing information gaps with iWIC, the importance of considering unseen data, the value of synthesis, seeking consent instead of consensus, and the power of asking questions and seeking surprises. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9 
 Introduction 
 00:00 • 2min 
 Professor Netser's Education and Meeting Arthur Sandberg 
 01:35 • 3min 
 The Power of Quantitative Intuition 
 04:50 • 21min 
 The Importance of Combining Data and Intuition 
 25:45 • 20min 
 iWIC and Closing Information Gaps 
 45:44 • 18min 
 Analyzing Decision-making and the Importance of Considering Unseen Data 
 01:03:57 • 4min 
 The Importance of Synthesis 
 01:07:42 • 9min 
 Seeking Consent: The Key to Effective Decision-Making 
 01:16:12 • 2min 
 Asking Questions and Seeking Surprises 
 01:17:44 • 7min 
