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The Marketing Book Podcast
451 Decisions Over Decimals by Oded Netzer
Sep 1, 2023
Guests Christopher Frank, Paul Magnone, and Oded Netzer discuss their book 'Decisions Over Decimals,' which emphasizes the balance between data intelligence and human judgment in decision-making. They explore the concept of Quantitative Intuition (QI), the significance of combining data and intuition, closing information gaps with iWIC, the importance of considering unseen data, the value of synthesis, seeking consent instead of consensus, and the power of asking questions and seeking surprises.
01:24:44
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Quick takeaways
- Precision questioning is crucial in decision-making, involving open-ended questions to uncover the problem and necessary information.
- The backward approach to decision-making starts with the desired outcome and aligns data collection and analysis accordingly.
Deep dives
Precision questioning and the power of asking good questions
Precision questioning is a crucial skill in decision-making. Asking open-ended questions helps uncover the problem to be solved and the information needed to make the right decision. By focusing on what you wish you knew, or using the iWIC approach (I wish I knew), you can narrow down the key questions to ask. This approach helps avoid information overload and ensures that the questions asked are actionable and relevant. Toyota's Five Whys technique, which involves asking "why" multiple times to get to the heart of the problem, is a powerful example of precision questioning in action. By actively engaging in precision questioning, leaders can uncover valuable insights and drive effective decision-making.
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