The Marketing Book Podcast cover image

451 Decisions Over Decimals by Oded Netzer

The Marketing Book Podcast

CHAPTER

The Importance of Combining Data and Intuition

The chapter emphasizes the significance of combining data analysis with intuition in decision-making. It discusses the gaps in decision-making within organizations and highlights the importance of spending enough time with the problem and making informed decisions. The speakers also explore biases in decision-making and suggest that a combination of quantitative analysis and intuition is necessary for making better decisions.

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