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451 Decisions Over Decimals by Oded Netzer

The Marketing Book Podcast

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iWIC and Closing Information Gaps

This chapter discusses the concept of iWIC (I wish I knew to make the best decision) and its value in closing information gaps. It highlights the process of iWIC, prioritizing actionable information, and the backward approach to decision making. The chapter also explores the importance of removing constraints for creative problem-solving.

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