The Marketing Book Podcast cover image

451 Decisions Over Decimals by Oded Netzer

The Marketing Book Podcast

CHAPTER

Analyzing Decision-making and the Importance of Considering Unseen Data

Exploring the story of a statistician named Abram Wald who challenged the common belief regarding adding extra padding to damaged airplanes during World War Two, highlighting the importance of considering unseen data and acknowledging missing data in business and policy making.

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