EP 19: Vasilij Brandt is the founder and CMO of Blazar Capital, one of the world's top incubators for talent-led consumer goods companies. Chamberlain Coffee, MessyWeekend and Scandinavian Biolabs are some of the brands Blazar is building, and there are many more prominent talent-led brands to come.Gustaf and Vasilij discuss the dynamics behind starting businesses with creators, the value-unlock in the field and the do's and don'ts to succeed as a talent-led brand.See Topics below for detailsPlease like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltorehttp://instagram.com/sequelxyzhttp://instagram.com/vasilijbrandthttps://twitter.com/GustafToressonTopics (00:00) Launching Brands and Equity Structures(06:28) Evolution of Brand Building Strategies(20:38) Creator-Led Brand Success Formulas(30:53) Launching Authentic Influencer-Driven Brands(41:34) Timing and Influence in Company LaunchTopic summaries:(00:18) Launching Brands and Equity StructuresStrategic approach to starting a brand with a creator, authenticity, equity splits, and overview of Blazor Capital's ventures.(06:28) Evolution of Brand Building StrategiesBlazor Capital's evolution, rising marketing costs, and use of celebrity talent to build brands in response to changing market conditions.(20:38) Creator-Led Brand Success FormulasChamberlain Coffee's growth, remote collaboration, social media presence, Walmart partnership, marketing strategies, and creator-led brand success.(30:53) Launching Authentic Influencer-Driven BrandsInfluencer-backed brands need authenticity and genuine products to sustain success and compete in changing marketing landscape.(41:34) Timing and Influence in Company LaunchInfluencers face timing challenges when launching companies, balancing content creation and business development, and leveraging current relevance for success. Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 18: In Swedish/på svenska (press CC for subtitles). ENG: Charlie Lindström is the Creative Director and Co-founder of Chimi, the high-end contemporary eyewear and fashion brand rapidly expanding in Europe and the US and worn by many of the world's tastemakers. We discuss the journey so far, and what's next for Charlie, and Chimi. See Topics below for detailsPlease like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltorehttp://instagram.com/sequelxyzhttp://instagram.com/charlielindstromhttps://twitter.com/GustafToressonTopics (Swe)(00:00) Tidig kontext och intressen för kläder och still(03:08) Skate och snowboarding(05:03) Stockholms nattklubbsvärld(12:38) Skolgång(14:38) Att jobba nattklubb kombinerat med starten av Chimi(20:32) Medgrundare Daniel och starten av Chimi(25:56) Första finansiering med blancolån(28:13) Produktutveckling och varumärke(34:46) Differentiering, core-katalog och närvaro i Paris(45:07) American Express Platinum(45:36) Internationell expansion(52:07) Produkt och estetik(54:07) Klädkollektioner(56:00) Personlig utveckling(01:01:16) Tips för att starta konsumentvarumärke(01:03:11) 30årsfest(01:06:30) Framtiden för Chimi---------------Topics (Eng)(00:00) Early context and memories(03:08) Skate and snowboarding(05:03) Working in the Stockholm nightclub scene(12:38) Switching schools (14:38) How working in nightclubs helped the start with Chimi(20:32) Co-founder Daniel and the start of Chimi(25:56) Financing the start with personal loans(28:13) Product development and brand(34:46) Differentiating with retail and Paris presence(45:07) American Express Platinum(45:36) International expansion and further differentiation(52:07) Product and aesthetics(54:07) Entering apparel(56:00) Personal development(01:01:16) Tips for starting a consumer brand(01:03:11) 30th birthday party(01:06:30) Chimi's future Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 17: In Swedish/på svenska. Fredrik Eklund is leading the EklundGomes team at Douglas Elliman and is considered #1 in the US with transaction value over $4 billion.We discuss what's next for him.Fredrik Eklund leder Usas främsta fastighetsmäklar-team med transaktionsvärde på över $4 miljarder dollar i 2023.Vi diskuterar vad som kommer härnäst för Fredrik.http://instagram.com/gltorehttp://instagram.com/sequelxyzhttps://twitter.com/GustafToressonTopics(00:00) Intro(00:18) Tidigaste kontext(01:39) Fredriks mission (03:30) Att bli nykter(04:55) Sizen på Fredriks business(07:44) Affärsmodellen som mäklare i USA(13:50) Varför blev EklundGomes nummer 1?(18:00) American Express(18:49) Million Dollar Listings(20:18) Shiny object syndrome(23:58) Fredriks Real Estate AI-bolag Maya(36:10) Fredriks privata investeringar(38:38) Fredriks råd till den som vill börja göra det han gör Learn more about your ad choices. Visit megaphone.fm/adchoices

Sahil Bloom and Hunter Hammond discuss the challenges of traditional agencies, their rapid growth in building creator-led brands, and their new venture 'Bitesized'. They highlight the shift towards productized services, effective communication with customers, and how they are targeting a different type of customer. They also explore agency margins, building a remote team, and their success in using Twitter as a platform for business growth.

EPISODE 15:  Caspar Lee is a venture capitalist, entrepreneur, and one of the first Youtubers. As one of the OGs of the social media generation, Caspar featured interviews with the likes of The Rock, Ed Sheeran, Zac Efron, Kevin Hart and Anna Kendrick. In 2019, Caspar decided do leave Youtube to focus on his businesses Margravine (Talent Management), Influencer.com (marketing platform), Proper Living and launch his own VC fund Creator Ventures. Caspar is a Forbes 30 under 30 lister and we talk about his beginnings, rise to success, burnout, Tourettes and how he started a VC fund as a creator.Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!Sequel: http://instagram.com/sequelxyzGustaf: http://instagram.com/gltoreCaspar: https://www.instagram.com/caspar_leeCheck out our sponsors:- Cyberghost VPN (80% off): https://bit.ly/3JknGfdTopics00:00 Intro01:05 What Caspar thinks about Stockholm and how Caspar and Gustaf met04:18 Beginnings07:45 Getting 10 million views in every video11:01 Growing up in South Africa, choosing LA vs UK16:20 Growth hacks to get off the ground21:04 Interviewing The Rock, Kevin Hart, Ed Sheeran, Zac Efron, Anna Kendrick and Maisie Williams25:38 The income needed to be happy27:30 Leaving YouTube and the realization that led to it32:15 Best and worst part of fame and the fear of being canceled38:02 Turning down TV opportunities43:36 Business ventures: WME IMG, $20m VC fund, creator platform, management company52:17 Are you happy now?52:14 Are you coming back to become a creator?55:11 Anxiety56:23 Dealing with Tourettes syndrome01:00:58 Who does Caspar go to for advice? And the risk with mentors01:06:15 What would Caspar change? Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 14: Director @fredericostauffer is one of the top videographers and video/campaign directors for Gucci, Prada, LVMH, Miu Miu, Adidas, and Disney.Exclusive interview about building a 1 person business.Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!Sequel: http://instagram.com/sequelxyzGustaf: http://instagram.com/gltoreFred: https://www.instagram.com/fredstaufferSponsorsCyberghost VPN (80% off): https://bit.ly/3JknGfd00:00 Intro00:40 Picked by the industry07:08 Making videos look like magic11:21 Haters15:22 What scares Fred16:33 Why did the brands reach out?25:21 Building horizontal vs. vertical36:30 The Louvre sliding into the DMs43:11 Moving through creativity blocks48:28 AI tools to build a big 1person business59:07 Old school views in the industry01:09:02 The Creative Directors' one-man-shows01:13:10 Making Blockbuster movies01:24:10 The Oscar winners shot scenes with iPhone Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 13: Actor, comedian, and interviewer @AnthonyPadilla built Smosh: the world's most viewed channel and video on Youtube. He joined Youtube in 2005 when it was a few month's old and became one of the first online stars.In his interviews, he has spent time with flat-earthers, kidnapping victims and people with multiple personalities - to help people understand other people.Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!Sequel: http://instagram.com/sequelxyzGustaf: http://instagram.com/gltoreAnthony: https://www.instagram.com/anthonypadillaTopics00:00 Intro01:06 Setting up Smosh.com in 200204:44 The early internet days07:56 Posting and paying for videos in the early 00's14:10 Getting the #1 most viewed video on Youtube17:30 A video on MoMa?21:00 Building and selling Youtube's biggest channel Smosh33:35 Dealing with online fame and crazy fan stories39:47 Moving on43:28 "I spent a day with ..." & flat earthers53:42 Connection with the audience55:13 Getting depth and spending a day with people with multiple personalities59:59 Mission and future plans01:04:30 How happy are you on a scale 1-10? Learn more about your ad choices. Visit megaphone.fm/adchoices

Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as an assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content creator and her tips to go from creator to start your own brand. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Cass: http://www.instagram.com/cassdimicco Topics 00:00 Intro00:32 Living in Miami03:11 Fashion in New York05:48 Corporate America in the fashion industry09:23 Side hustling11:39 Dealing with judgment16:23 STAY OUT of your bubble18:06 Creating Hollywood's favorite jewelry brand, Aureum22:08 The backend of a brand23:29 Cass's lifestyle25:11 Challenges and opportunities as a creator-led brand29:44 Building a team34:38 Bella Hadid’s stylist reaching out and A-list celebs wearing your brand: what effect does it really have?39:08 How gifting works42:16 Thinking beyond Direct To Consumer / DTC Learn more about your ad choices. Visit megaphone.fm/adchoices

Emilie and her father, Petter Stordalen, run Nordic Choice Hotels and the Strawberry Group, a real estate and investment group in the hospitality space. Petter has been called "Richard Branson of the Nordics" and started from humble beginnings to slowly build his business into a billion-dollar empire.As 100% of the business closed overnight when the pandemic hit, Emilie and Petter reveal their thoughts and challenges that followed in a vulnerable and honest conversation about what happens when your life's work risks to fail - and how they came back from it.Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!Emilie: https://www.instagram.com/emiliestordalenPetter: https://www.instagram.com/petterstordalenSequel: http://instagram.com/sequelxyzGustaf: http://instagram.com/gltoreTopics00:00 Intro01:33 A Norwegian in a Swedish body03:31 The hospitality industry got wiped out07:35 From selling strawberries to billion-dollar net worth13:16 How many hotel nights per year do you stay yourself?12:14 Emilie's thinking about working at Strawberry16:10 How are the companies up to now?18:48 What is it like to run a family business?20:41 Running the business as well-known personalities in Scandinavia21:55 Water torture and jet ski crashing in front of 3,000 people25:14 Lounges with American Express Platinum26:25 Thoughts behind the social media presence32:18 Side hustling as booking agent31:50 Emilie’s view of Petter35:00: A hotelier’s favorite luxury hotels (and destinations)42:30 How did you survive a two-year crisis?44:10 How close was failure?49:39 Living through the worst time of the business52:35 What’s the future for you from here?52:50 Virtual hotelsAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices

The highest-paid male supermodel in the world and the face of Dolce & Gabbana, David Gandy, sits with Gustaf Lundberg Toresson in London to talk about life. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! David: http://instagram.com/davidgandy_official Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Topics(00:00) Intro(00:47) Secret to success(09:00) How social media changed fashion(13:36) Becoming the face of Dolce Gabbana(16:35) Body ideals(25:00) Exclusive contracts increasing how much you make(28:51) Doing things differently(31:00) Dealing with imposter syndrome and insecurities(45:00) Are you in a happy place?(47:06) Running David Gandy Wellwear(54:00) Vision for the futureAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices