E11. Stordalen, Video: How Picking Strawberries Led To A Hospitality Empire, Managing Through A Crisis

Emilie and her father, Petter Stordalen, run Nordic Choice Hotels and the Strawberry Group, a real estate and investment group in the hospitality space. Petter has been called "Richard Branson of the Nordics" and started from humble beginnings to slowly build his business into a billion-dollar empire.

As 100% of the business closed overnight when the pandemic hit, Emilie and Petter reveal their thoughts and challenges that followed in a vulnerable and honest conversation about what happens when your life's work risks to fail - and how they came back from it.

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Emilie: https://www.instagram.com/emiliestordalen

Petter: https://www.instagram.com/petterstordalen

Sequel: http://instagram.com/sequelxyz

Gustaf: http://instagram.com/gltore

Topics

00:00 Intro

01:33 A Norwegian in a Swedish body

03:31 The hospitality industry got wiped out

07:35 From selling strawberries to billion-dollar net worth

13:16 How many hotel nights per year do you stay yourself?

12:14 Emilie's thinking about working at Strawberry

16:10 How are the companies up to now?

18:48 What is it like to run a family business?

20:41 Running the business as well-known personalities in Scandinavia

21:55 Water torture and jet ski crashing in front of 3,000 people

25:14 Lounges with American Express Platinum

26:25 Thoughts behind the social media presence32:18 Side hustling as booking agent

31:50 Emilie’s view of Petter

35:00: A hotelier’s favorite luxury hotels (and destinations)

42:30 How did you survive a two-year crisis?

44:10 How close was failure?

49:39 Living through the worst time of the business

52:35 What’s the future for you from here?

52:50 Virtual hotels

About the American Express Platinum Card: http://bit.ly/3FsJVh1

Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr

/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023)

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