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Sequel

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May 4, 2023 • 1h 6min

E9. Dr Karan Rajan: Getting 6 Million Followers In Your Spare Time, Having A Side-hustle As A Doctor, Everyday Fixes To Improve One's Life

One of the world's most followed doctors on social media, Dr. Karan Rajan has found a way to combine one of the most traditional professions with short and snappy videos. Here's how he's doing it.Please subscribe if you enjoyed this episode - it helps the channel get more great guests!Dr. Karan: https://www.tiktok.com/@dr.karanrSequel: http://instagram.com/sequelxyzGustaf: http://instagram.com/gltoreAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 27, 2023 • 50min

E8. Sita Abellan: Influencing The Influentials, Styling Kim K and J Balvin, Designing For Brands Like Fendi

Styling Kim K and J Balvin for the Met Gala, releasing an EP, DJing and modeling around the world, designing bags, and running a jewelry brand, Sita is a true multi-artist. From a town in south Spain to designing for MISBHV, HTC, Patou, Faith Connexion, and Fendi - among many other projects. But Sita's goal has always been something very different.Please subscribe if you enjoyed this episode - it helps the channel get more great guests!Sita: http://instagram.com/sitabellanSequel: http://instagram.com/sequelshowGustaf: http://instagram.com/gltoreTopics(00:00) Intro(01:35) A creative kid standing out in a small town(04:50) Being different and finding inspiration at a young age(08:16) A virtual escape(09:20) Being honest, but misunderstood(12:39) Studying and being creative on Tumblr(13:40) Rihanna's music video(16:29) Traveling the world as a DJ(17:39) Specialist vs generalist and the multi-hyphenate view on work vs fun(21:48) American Express Platinum(22:57) The male-dominated DJ scene(23:57) Arranging inclusive gatherings(25:07) Styling J Balvin and Kim Kardashian(28:48) Designing for Fendi, Misbhv etc.(29:23) Splitting your time and crazy traveling(34:10) Producing music(35:12) Becoming a mother(36:48) Happiness, depression and negative thoughts(42:59) Your younger self(43:46) Releasing an EP(44:54) Sita's big goalAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 20, 2023 • 1h 7min

E7. Akash Nigam (Genies Founder): The Billion Dollar Avatars Used By Gucci And Justin Bieber, Building A Strategic Lifestyle And Management Style, Building Digital Brands

Shawn Mendez, Migos, J.Lo have all had their digital identities, fashion, and avatars created by a single company with a $1 billion unicorn status. Genies is the leader in the space and has exclusive partnerships with some of the top fashion brands and talent agencies, and has raised over $250 million from Mary Meeker's Bond Capital, Bob Iger and Silver Lake. Co-founder and CEO Akash Nigam tells the full story and opens up about his depression.Video version on Spotify and Youtube.Please subscribe if you enjoyed this episode - it helps the channel get more great guests!Genies: https://www.instagram.com/genies Sequel: http://instagram.com/sequelshow Gustaf: http://instagram.com/gltore Akash: http://instagram.com/akashnigamwww.genies.comTopics(00:00) Intro(01:35) Growing up in Silicon Valley(08:20) Products and failing(17:01) Dropping out of college with one semester left(19:47) Talking publicly about your mental health(28:35) Best decision in Akash's life(31:06) Idea behind building the world's biggest avatar company(36:09) Experiences at American Express Platinum(37:06) First adopters and digital fashion creations(40:58) How it works in the back-end of Genies(43:48) Customer applications now and in 2025(48:34) NOT an NFT company(52:19) Akash's lifestyle and management style(59:10) Would 10 year old Akash be happy with today?(01:01:03) Future of Genies and digital fashion?About the American Express Platinum Card: http://bit.ly/3FsJVh1 Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 14, 2023 • 1h 23min

E6. Julius Juul (CD Heliot Emil) : Making A Brand Stand Out During Paris Fashion Week, How To Constantly Generate New Creative Ideas, Living Without A Salary For 3 Years

Heliot Emil is a rising star in the luxury fashion scene, characterized by "industrial elegance". Founded in 2016 by brothers Julius and Victor Juul, it has quickly become an established name in the official fashion week schedules and praised by powerful voices in culture. The brothers started from humble beginnings and a few thousand dollars without outside financing and is soon opening stores in Copenhagen, Paris and Korea.Filmed in Paris. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!Sequel: http://instagram.com/sequelshowGustaf: http://instagram.com/gltoreJulius: https://www.instagram.com/juliusjuulAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)(00:00) Intro(01:39) Julius coming fresh out of a fashion show in Paris(03:40) From skating to film(08:43) Film-making(11:53) From film to media(13:20) Creative agency in New York(16:05) Designing invitations(17:40) Louis Vuitton’s wall clock invitation(20:57) Working with fashion clients in New York(23:57) Personality-profession-fit(25:50) First steps when starting a luxury fashion brand(29:20) Heliot Emil’s first collection in Milan and show at Copenhagen Fashion Week(32:15) Digital shows and LVMH reaching out(35:28) How the industrial design style came about(38:21) How does one constantly generate new creative ideas?(47:22) Dining experiences with American Express Platinum(48:22) The business rationale behind a fashion runway show(50:42) Personality-profession-fit part 2(52:35) Where did the money come from?(54:18) How did you live while going without salary for 3 years?(56:58) What is it about Heliot Emil that makes people, who can get anything, love it?(01:00:28) Julius' own life-design(01:03:22) The stress level of planning a fashion show(01:07:28) The size and organization of Heliot Emil(01:08:50) The Paris Fashion Week schedule and store openings(01:12:21) Moving to Paris?(01:16:05) #1 restaurant in Copenhagen? Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 9, 2023 • 1h 35min

E5. Joe Foster (Reebok Founder): The Skill You Need To Build Brand Legacy, Going From Zero To $4B In Sales In 5 Years, How To Leverage New Trends

Sir Joseph Foster is one of the world's foremost entrepreneurs and built Reebok from scratch to a $4 billion company. During the aerobics and running craze, Reebok was the #1 sportswear and shoe brand in the US and the world. In this episode, we cover how Reebok grew from almost zero to $1 billion in just five years, what made them successful and the constant barriers and hurdles Joe had to overcome over several decades. This is an incredible story of the grit and dedication to build a truly world-leading brand.Please subscribe if you enjoyed this episode - it helps the channel get more great guests! InstagramsSequel stories: https://bit.ly/42eR4euGustaf: http://instagram.com/gltoreJoe: http://instagram.com/reebokthefounderAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)Topics:00:00 Intro02:37 An 87 year old's traveling schedule04:59 Growing up during WW207:11 Joe's grandfather's shoemaking legacy10:22 The world's first influencers (in 1920)13:06 Supplying Premier League clubs and Olympians with shoes17:04 The birth of Reebok22:20 Joe's father's sad moment25:50 The story behind the name Reebok32:50 The struggle35:26 Threats from Adidas37:01 American Express Platinum38:05 Sidejobs and sacrifices41:50 Competing with Adidas and finding a new business model44:40 11 years and 6 failures of entering America49:15 Competing with Nike and Phil Knight58:53 Dealing with rejection over several decades01:04:20 Aerobics taking Reebok to $1 billion in less than 5 years01:07:37 Keeping up operationally with $1 billion in demand01:09:19 Joe's personal life during the years of crazy growth01:11:18 Taking a step back from your life's work01:15:49 Seeing the false story about how Reebok began01:17:51 Reebok’s future and going from $5 to $10 billion in retail01:21:17 Have the sacrifices been worth it?01:23:38 Joe's confessions01:25:10 Advice to others with long-time struggling01:27:25 Starting without any money Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 8, 2023 • 1h 2min

E4. Matilda Djerf, Video: Building A High Profit Global Brand To $35 Million In 3 years, With Almost No External Financing, 4xing Every Year

Matilda Djerf is a Swedish creator-turned-designer, who in three years has built a clothing brand with revenue of $35 million, 4x-ing every year, with a high profit margin and almost no external financing. In this episode, we break down the dynamics behind Djerf Avenue, Matilda's start on social media, and how she transitioned from creator to entrepreneur. We also cover what it is like to work with your life partner, the dark times Matilda has gone through in her life, and what her life is like today.Please subscribe if you enjoyed this episode - it helps the channel get more great guests! InstagramsSequel stories: https://bit.ly/42eR4euGustaf: http://instagram.com/gltoreMatilda: https://www.instagram.com/matildadjerfAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)Topics:00:00 Intro01:51 Fan art and Matilda's origins04:29 Getting started and taking a leap07:18 Growing up in Sweden and moving to the US09:48 What Matilda's challenges in the early days have meant11:56 Matilda's make-it-or-break-it moment 14:29 Strategy behind the growth?15:22 Mistakes when getting started as creator16:56 Why the interest from US and Australia?18:13 Personal life and mental health20:25 Where is the social media game heading?24:25 The industry issues that led to Djerf Avenue25:58 Step 1 and the dynamics behind the business31:03 Dining experiences in the American Express Platinum membership31:58 Production, back-end and supply chain34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned36:37 Building the Djerf Avenue team and the personality trait they're looking for40:09 What Matilda has learned from Djerf Avenue42:45 Djerf Avenue's differentiation and is there a secret sauce?46:10 Matilda's advice for starting a business with your partner48:32 Why TikTok is crazy about Matilda’s hair49:39 Matilda’s and Gustaf's advice to themselves54:35 Matilda's wedding dream performance, and learning languages through music56:05 The best compliment Matilda ever received56:43 Thinking forward: a move to the US? Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 7, 2023 • 1h 10min

E3. Rickey Thompson: Rebranding From Vine-star To Fashion-star, Breaking Into Hollywood, Best Advice For Motivation

You may have seen Rickey Thompson talking with attitude to the camera. Or if you're interested in fashion, you might have seen him in the front rows or on the cat walks. Rickey was bullied as a kid but always relied on his personality to change his situation. He stars in Amazon Prime's Swarm and soon hits the cinema screens. We talk about how Rickey went from bullied to open fashion week shows and break as Hollywood actor, rejected at modeling castings, fakeness in Hollywood, his lifestyle today, and how to grow by finding who the real people are.Please subscribe if you enjoyed this episode - it helps the channel get more great guests! InstagramsSequel stories: https://bit.ly/42eR4euGustaf: http://instagram.com/gltoreRickey: https://www.instagram.com/rickeythompsonAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)Topics:(00:00) Intro(01:53) Basic grocery stores in LA(03:14) Why Rickey cancelled the rendez-vous in Paris(05:21) Rickey's early days in North Carolina(06:20) From bullied to blowing up on Vine(08:26) Rickey's sliding door moment that changed his life(11:32) Rickey's parents' reaction(13:31) Making money on videos and fan chasing(16:28) Challenges of becoming well known(18:38) Rickey meeting his best friend Denzel Dion(19:35) Getting signed by a top acting agency(21:22) Gustaf's unexpected benefits from trying acting(23:30) Breaking into the world of fashion(25:06) "You should not be a model"(27:43) Rickey walking as opening model during fashion week(30:47) American Express experiences(31:45) Rickey's calendar(34:13) Rickey's role in Amazon Prime's Swarm(35:23) Income and business endeavours(38:24) Broken down and dark times in LA(40:43) Real vs fake people in Hollywood(43:43) Rickey's dream(44:26) Acting vs fashion(45:02) Lifestyle as an actor(48:36) Gustaf forgetting his own age and making wild assumptions(49:34) Rickey's dream colab(50:52) The Balenciaga situation(52:31) Fashion week after parties(53:08) Rickey's mom at Hollywood after parties(54:33) How happy from 1-10?(55:59) Smelling the roses(57:38) Scandinavian brands(58:32) Rickey's advice to stay motivated(01:02:08) Rickey's plan forward(01:02:55) Rickey as 150 years old(01:03:58) Rickey's favorite place in Los Angeles Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 6, 2023 • 1h 30min

E2. Giolí and Assia: Becoming Ibiza #1 DJ duo, Building A DJ Brand, Creating Performances For 25 Million People

Giolí & Assia is a dj duo with music videos and live youtube shows with over 25 million views. They started their music careers separately but found each other and soon became resident djs at the biggest club in Ibiza - and the world. They took time out of their world tour schedule to talk about how they went from not knowing how to dj to become resident djs at the world's biggest club in 3 weeks, life as a touring dj couple, what is misunderstood about being an artist, and building a business as a musician, among many other things.Please subscribe if you enjoyed this episode - it helps the channel get more great guests! InstagramsSequel stories: https://bit.ly/42eR4euGustaf: http://instagram.com/gltoreGioli & Assia: www.instagram.com/gioliandassiaAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)Topics:(00:00) Intro(01:15) Prejudices about djs(05:47) Feeling when world touring(07:16) Growing up in Sicily(10:10) Making music a job(11:50) Learning how to dj in 3 weeks(13:25) Touring and residency on the biggest club in Ibiza(15:50) Meeting through a viral video with 17 million views(18:26) Assia hated studying (20:20) From not knowing how to dj to play in front of 10,000 people (24:00) Living healthy in the world of electronic music(25:44) How to get a dj residency in Ibiza(30:07) American Express lounges(31:20) Is underground music going mainstream?(38:42) The dopamine rush of going on stage for the first time to play for 10,000 people(41:55) Anxiety and feelings when performing(45:58) Do the feelings go off after playing over hundreds of shows?(48:00) How to make 25 million people watching your music videos(57:04) How to get repeated hits and the power of having millions of Youtube subs(01:01:40) The power of an audience(01:02:55) Touring as a couple(01:05:28) The truth about life as a touring dj(01:12:54) Why djs have no time off(01:14:38) Fashion colabs and working with a 360 vision(01:15:48) Misconceptions among people about what it's like to be a dj(01:16:47) Sacrificing body health and appreciating McDonald's (01:17:38) How happy are you 1-10?(01:19:17) What will be G&A's legacy?  (01:21:58) Stay away from music labels! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 5, 2023 • 42min

E1. Gary Vee, Video: How To Thrive In This Economy, #1 Tip For People Reaching Success, How To Cold-email Gary

Sequel's first episode! - You've probably seen Gary Vaynerchuk if you have a social media account, and may know him as a business personality with a quick wit. But in this episode, we talk about many things Gary hasn't been interviewed on before: his life-changing encounters at airports, getting 5,000 DMs per day, thinking counter-intuitively, and his friends' regrets at 80 years old.For those who may not be familiar, Gary is a serial entrepreneur, CEO, and social media expert. He's the founder of VaynerMedia, a media agency that works with some of the world's biggest brands, and the author of several best-selling books.Please subscribe if you enjoyed this episode - it helps the channel get more great guests! InstagramsSequel stories: https://bit.ly/42eR4euGustaf: http://instagram.com/gltoreGary Vee: http://bit.ly/3lh6AptTopics:(00:00) Intro(01:19) Cold-emailing Gary(05:01) Disconnecting for serendipity(07:29) Self-awareness, risks of copying other people(11:30) Why Gary doesn't care about his business(14:40) Miserable PJ owners and redefining success(16:50) Loving people vs animals(18:52) How Gary found his passion and people's reactions(20:55) Taking a financial hit short-term for long-term mental health(23:38) Gary getting 5,000 messages per day(24:00) The American Express Platinum Membership(25:04) The grass wasn't greener(26:50) When people say you've saved their life(27:36) Number 1 tip for people starting to get success(28:46) Building in a crashing economy(32:29) What Gary believes that others don't(35:04) Gary's successful but unhappy friends(36:23) Why Gary wants to buy the New York Jets(37:33) Gary's struggle with fameAbout the American Express Platinum Card: http://bit.ly/3FsJVh1Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023) Learn more about your ad choices. Visit megaphone.fm/adchoices
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Apr 4, 2023 • 1min

E0. Trailer: Sequel reel

In partnership with American Express: http://bit.ly/3FsJVh1InstagramsSequel stories: https://bit.ly/42eR4euGustaf: http://instagram.com/gltore Learn more about your ad choices. Visit megaphone.fm/adchoices

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