E4. Matilda Djerf, Video: Building A High Profit Global Brand To $35 Million In 3 years, With Almost No External Financing, 4xing Every Year

Matilda Djerf is a Swedish creator-turned-designer, who in three years has built a clothing brand with revenue of $35 million, 4x-ing every year, with a high profit margin and almost no external financing. 

In this episode, we break down the dynamics behind Djerf Avenue, Matilda's start on social media, and how she transitioned from creator to entrepreneur. We also cover what it is like to work with your life partner, the dark times Matilda has gone through in her life, and what her life is like today.

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Instagrams

Sequel stories: https://bit.ly/42eR4eu

Gustaf: http://instagram.com/gltore

Matilda: https://www.instagram.com/matildadjerf

About the American Express Platinum Card: http://bit.ly/3FsJVh1

Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr

/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)

Topics:

00:00 Intro

01:51 Fan art and Matilda's origins

04:29 Getting started and taking a leap

07:18 Growing up in Sweden and moving to the US

09:48 What Matilda's challenges in the early days have meant

11:56 Matilda's make-it-or-break-it moment 

14:29 Strategy behind the growth?

15:22 Mistakes when getting started as creator

16:56 Why the interest from US and Australia?

18:13 Personal life and mental health

20:25 Where is the social media game heading?

24:25 The industry issues that led to Djerf Avenue

25:58 Step 1 and the dynamics behind the business

31:03 Dining experiences in the American Express Platinum membership

31:58 Production, back-end and supply chain

34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned

36:37 Building the Djerf Avenue team and the personality trait they're looking for

40:09 What Matilda has learned from Djerf Avenue

42:45 Djerf Avenue's differentiation and is there a secret sauce?

46:10 Matilda's advice for starting a business with your partner

48:32 Why TikTok is crazy about Matilda’s hair

49:39 Matilda’s and Gustaf's advice to themselves

54:35 Matilda's wedding dream performance, and learning languages through music

56:05 The best compliment Matilda ever received

56:43 Thinking forward: a move to the US?

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