Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as an assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content creator and her tips to go from creator to start your own brand. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Cass: http://www.instagram.com/cassdimicco Topics 00:00 Intro

00:32 Living in Miami

03:11 Fashion in New York

05:48 Corporate America in the fashion industry

09:23 Side hustling

11:39 Dealing with judgment

16:23 STAY OUT of your bubble

18:06 Creating Hollywood's favorite jewelry brand, Aureum

22:08 The backend of a brand

23:29 Cass's lifestyle

25:11 Challenges and opportunities as a creator-led brand

29:44 Building a team

34:38 Bella Hadid’s stylist reaching out and A-list celebs wearing your brand: what effect does it really have?

39:08 How gifting works

42:16 Thinking beyond Direct To Consumer / DTC

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