Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as an assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content creator and her tips to go from creator to start your own brand. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Cass: http://www.instagram.com/cassdimicco Topics 00:00 Intro
00:32 Living in Miami
03:11 Fashion in New York
05:48 Corporate America in the fashion industry
09:23 Side hustling
11:39 Dealing with judgment
16:23 STAY OUT of your bubble
18:06 Creating Hollywood's favorite jewelry brand, Aureum
22:08 The backend of a brand
23:29 Cass's lifestyle
25:11 Challenges and opportunities as a creator-led brand
29:44 Building a team
34:38 Bella Hadid’s stylist reaching out and A-list celebs wearing your brand: what effect does it really have?
39:08 How gifting works
42:16 Thinking beyond Direct To Consumer / DTC
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