E19. Blazar Capital Founder On Chamberlain Coffee And Starting Businesses With Creators

EP 19: Vasilij Brandt is the founder and CMO of Blazar Capital, one of the world's top incubators for talent-led consumer goods companies. Chamberlain Coffee, MessyWeekend and Scandinavian Biolabs are some of the brands Blazar is building, and there are many more prominent talent-led brands to come.

Gustaf and Vasilij discuss the dynamics behind starting businesses with creators, the value-unlock in the field and the do's and don'ts to succeed as a talent-led brand.

See Topics below for details

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http://instagram.com/gltore

http://instagram.com/sequelxyz

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https://twitter.com/GustafToresson

Topics

(00:00) Launching Brands and Equity Structures

(06:28) Evolution of Brand Building Strategies

(20:38) Creator-Led Brand Success Formulas

(30:53) Launching Authentic Influencer-Driven Brands

(41:34) Timing and Influence in Company Launch

Topic summaries:

(00:18) Launching Brands and Equity Structures

Strategic approach to starting a brand with a creator, authenticity, equity splits, and overview of Blazor Capital's ventures.

(06:28) Evolution of Brand Building Strategies

Blazor Capital's evolution, rising marketing costs, and use of celebrity talent to build brands in response to changing market conditions.

(20:38) Creator-Led Brand Success Formulas

Chamberlain Coffee's growth, remote collaboration, social media presence, Walmart partnership, marketing strategies, and creator-led brand success.

(30:53) Launching Authentic Influencer-Driven Brands

Influencer-backed brands need authenticity and genuine products to sustain success and compete in changing marketing landscape.

(41:34) Timing and Influence in Company Launch

Influencers face timing challenges when launching companies, balancing content creation and business development, and leveraging current relevance for success.

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