E18. Video (Swedish): Charlie Lindström On Chimi's Journey, Entering Apparel And International Expansion

EP 18: In Swedish/på svenska (press CC for subtitles). ENG: Charlie Lindström is the Creative Director and Co-founder of Chimi, the high-end contemporary eyewear and fashion brand rapidly expanding in Europe and the US and worn by many of the world's tastemakers.

We discuss the journey so far, and what's next for Charlie, and Chimi. See Topics below for details

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Topics (Swe)

(00:00) Tidig kontext och intressen för kläder och still

(03:08) Skate och snowboarding

(05:03) Stockholms nattklubbsvärld

(12:38) Skolgång

(14:38) Att jobba nattklubb kombinerat med starten av Chimi

(20:32) Medgrundare Daniel och starten av Chimi

(25:56) Första finansiering med blancolån

(28:13) Produktutveckling och varumärke

(34:46) Differentiering, core-katalog och närvaro i Paris

(45:07) American Express Platinum

(45:36) Internationell expansion

(52:07) Produkt och estetik

(54:07) Klädkollektioner

(56:00) Personlig utveckling

(01:01:16) Tips för att starta konsumentvarumärke

(01:03:11) 30årsfest

(01:06:30) Framtiden för Chimi

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Topics (Eng)

(00:00) Early context and memories

(03:08) Skate and snowboarding

(05:03) Working in the Stockholm nightclub scene

(12:38) Switching schools

(14:38) How working in nightclubs helped the start with Chimi

(20:32) Co-founder Daniel and the start of Chimi

(25:56) Financing the start with personal loans

(28:13) Product development and brand

(34:46) Differentiating with retail and Paris presence

(45:07) American Express Platinum

(45:36) International expansion and further differentiation

(52:07) Product and aesthetics

(54:07) Entering apparel

(56:00) Personal development

(01:01:16) Tips for starting a consumer brand

(01:03:11) 30th birthday party

(01:06:30) Chimi's future

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