EP 16: Sahil Bloom, Codie Sanchez, Ali Abdaal, Sam Parr and Dan Koe have one thing in common. They all co-founded a business with Hunter Hammonds.
He's turning the traditional agency model on its head, at Assembly - a portfolio of creator-led productized agencies on track to do $25m run rate with c.60% margin, that he co-founded with @Sahil_Bloom.
Sahil has several million followers across Twitter, Linkedin and other platforms and can be considered a "B2B-creator". Together with Hunter, they have founded agencies such as Viralcuts, Heyfriends, and Keyframe.
Today they are launching "Bitesized", an "A la carte" subscription agency in design.
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LINKS:
http://instagram.com/gltore
http://instagram.com/sequelxyz
https://twitter.com/GustafToresson
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https://twitter.com/_hunterhammonds
https://twitter.com/SahilBloom
https://twitter.com/trybitesized
Topics
(00:00) Intro
(00:42) An agency's biggest problem
(03:57) Starting agencies with creators to 10x sales
(05:29) How Sahil and Hunter's creator-operator relationship began
(08:41) First three months launching 4 brands with $3m run rate
(09:20) Why "productizing" an agency?
(13:44) The big opportunity for "B2B creators"
(16:46) Launching brands with Sam Parr, Codie Sanchez etc.
(20:30) Who is a "Bitesized"' customer and how does it work?
(22:30) Why "one-person agencies" don't work
(23:26) Building a $100m B2B vs B2C creator-led brand
(27:24) How to turn your business costs to profit-centers
(30:18) A transition into B2C creator-led brands?
(31:57) How niche should the creator be?
(34:05) What is the perfect creator-operator match?
(37:10) How is ownership split between the creator and operator?
(38:01) Are 12 separate brands just a case of "Shiny object syndrome" and split focus?
(39:26) Financial goals and margins
(43:17) Scaling operations from 3 to 50 people in 4 months and further to 200
(44:55) The biggest surprise building Assembly
(47:06) What audiences drive the B2B business?
(50:21) How to balance how much you can "build in public"
(54:40) Will you do an exit?
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