EP 16: Sahil Bloom, Codie Sanchez, Ali Abdaal, Sam Parr and Dan Koe have one thing in common. They all co-founded a business with Hunter Hammonds.

He's turning the traditional agency model on its head, at Assembly - a portfolio of creator-led productized agencies on track to do $25m run rate with c.60% margin, that he co-founded with @Sahil_Bloom.

Sahil has several million followers across Twitter, Linkedin and other platforms and can be considered a "B2B-creator". Together with Hunter, they have founded agencies such as Viralcuts, Heyfriends, and Keyframe.

Today they are launching "Bitesized", an "A la carte" subscription agency in design.

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LINKS:

http://instagram.com/gltore

http://instagram.com/sequelxyz

https://twitter.com/GustafToresson

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https://twitter.com/_hunterhammonds

https://twitter.com/SahilBloom

https://twitter.com/trybitesized

Topics

(00:00) Intro

(00:42) An agency's biggest problem

(03:57) Starting agencies with creators to 10x sales

(05:29) How Sahil and Hunter's creator-operator relationship began

(08:41) First three months launching 4 brands with $3m run rate

(09:20) Why "productizing" an agency?

(13:44) The big opportunity for "B2B creators"

(16:46) Launching brands with Sam Parr, Codie Sanchez etc.

(20:30) Who is a "Bitesized"' customer and how does it work?

(22:30) Why "one-person agencies" don't work

(23:26) Building a $100m B2B vs B2C creator-led brand

(27:24) How to turn your business costs to profit-centers

(30:18) A transition into B2C creator-led brands?

(31:57) How niche should the creator be?

(34:05) What is the perfect creator-operator match?

(37:10) How is ownership split between the creator and operator?

(38:01) Are 12 separate brands just a case of "Shiny object syndrome" and split focus?

(39:26) Financial goals and margins

(43:17) Scaling operations from 3 to 50 people in 4 months and further to 200

(44:55) The biggest surprise building Assembly

(47:06) What audiences drive the B2B business?

(50:21) How to balance how much you can "build in public"

(54:40) Will you do an exit?

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