Merchantry

In Part 2, Episode 9 of Merchantry with Ben Tregoe, CEO & Founder of Bainbridge Growth, learn about the impact of high-interest rates on founders, what the Cost of Capital means to a lender, the difference between bank loans and alternative funding sources, options available to brands looking to raise capital and more. Cause & effect of high interest when companies borrow funds (0:00) How does a brand evaluate the options when raising funds? (5:16) What is the concept of matching? (9:04) The world of fun - retail & eCommerce (12:02) De-emphasis on Finance teams, why & how its a detriment (13:00) Black Friday & Cyber Monday predictions recap (14:10) Recommended resources & planning for a startup (17:49)

Why is cash flow as important as profit? What questions should brands ask themselves? Supplier terms, repeat business, customer acquisition, ad spend, payback period, calculating LTV - unpack them all in Part 1 of the 9th episode of Merchantry with Ben Tregoe, CEO & Founder of Bainbridge Growth. In this part we discuss: Brands are in a tricky cash flow business (4:28) Why cash flow is as important as profit (7:41) Why better cash flow management would result in more success for businesses (11:25) What should a brand plan for in today's environment? (16:28) Innovative brands & products in the current space & explaining LTV (23:46)

In part 2 of the 8th episode of Merchantry, we discuss: Are data and attribution in eCommerce skewed? (2:05)  Custom development of the data stack? (5:00)  The perils of retail distribution (7:20)  Business benefits when you have complete control, farm-to-fork. (8:10)  The channel with kick-ass ROAS (10:05)  On raising loans for Amazon ads (13:30)  Why DTC brands would hesitate to grow their business on Amazon. (15:20) Our guest for the episode, Russell Saks, is the President and CEO at Campus Protein (a one-stop shop for everything a college student needs in their fitness journey). He is also the Co-Founder of BEAM be amazing, a premium supplements brand.  In this 2 part series, he shares his DTC journey for Campus Protein and BEAM, what clicked and what didn't, and how the DTC space has evolved over the years.

In part 1 of the 8th episode of Merchantry, we discuss: DTC secrets to survive and thrive (2:10) What ROAS is right for your channel? (3:25)  What $100k could do to your bootstrapped business? (7:10)  Warehouses - Own? Lease? Outsource to 3PL, altogether? (12:05)  A big shoutout to SFN. (16:10)  Buy with Prime - would you buy that? (18:55)  How about MCF & AWD? (22:50)  Will Shopify build Subscriptions? (30:05)  Our guest for the episode, Russell Saks, is the President and CEO at Campus Protein (a one-stop shop for everything a college student needs in their fitness journey). He is also the Co-Founder of BEAM be amazing, a premium supplements brand. In this 2 part series, he shares his DTC journey for Campus Protein and BEAM, what clicked and what didn't and how the DTC space has evolved over the years. 

In this episode, Ben Fisher discusses Amazon's strategy with 'Buy with Prime', the future of store builders, and the impact of on-demand subscriptions. Rodeo, a personalized subscription platform, focuses on creating the best consumer experience and predicts an evolution in the subscription space towards consumer-focused brands.

Ben Fisher, an entrepreneur in CPG and eCommerce, discusses the growth rate drop for subscription-based companies post-pandemic, importance of repeat customers, and challenges brands face with the subscription model. Rodeo, his platform, focuses on consumer experience and personalized subscriptions for CPG brands.

Manish Chowdhary, an eCommerce expert, discusses how the pandemic impacted regional warehouses, the benefits of working with networks like Cahoot, and the significance of diverse fulfilment options for eCommerce businesses. The debate over owning warehouses versus using 3PL providers is explored, along with challenges and strategies for DTC brands in the current market.

Manish Chowdhary, logistics expert, discusses Cahoot's innovative peer-to-peer order fulfillment network and the rise of on-demand economy in warehousing. They explore the impact of the pandemic on logistics, Deliverr's acquisition by Shopify, and the expectations of same-day shipping. Cahoot helps e-commerce merchants offer fast nationwide delivery and was recognized as a top logistics company. They also cover Amazon's warehouse strategy, challenges for DTC brands in fast shipping, and the 'Buy with Prime' program's impact.

In the fifth episode of Merchantry, we take deep dive into the world of headless and composable commerce with Vikram Saxena, CEO at BetterCommerce. Vikram has been writing code for over 24 years and is a self-confessed techpreneur. Prior to launching BetterCommerce, he built Enterprise Solutions for one of the world’s largest distributor of hardware and software company operating across 18 countries in Europe, US and Canada. Vikram has built a successful SI company from scratch which now employs over 100 people. In 2016 when Vikram started BetterCommerce it was with a vision to provide enterprise-grade commerce solutions to mid-market retailers and brands. With an API first philosophy and composable approach, this seemed to be achievable and in the past 6 years, BetterCommerce has become an established name within the headless industry supporting retailers across UK to transition from traditional monolithic legacy solutions to headless.

On the fourth edition of Merchantry, we're thrilled to host Jason Murray, co-founder, and CEO of Shipium, a supply chain platform that is upping the ante with customer-centricity. Jason is a 19 year Amazon vet and responsible for much of the infrastructure that makes Amazon Prime and Subscribe & Save what they are today. Join us as we delve into the ever-changing logistics landscape and what one can expect when stepping into the wonderfully chaotic world of atoms.