Merchantry Bootstrapping an eCommerce health brand w/Russell Saks - Part 1
Nov 21, 2022
35:31
In part 1 of the 8th episode of Merchantry, we discuss:
- DTC secrets to survive and thrive (2:10)
- What ROAS is right for your channel? (3:25)
- What $100k could do to your bootstrapped business? (7:10)
- Warehouses - Own? Lease? Outsource to 3PL, altogether? (12:05)
- A big shoutout to SFN. (16:10)
- Buy with Prime - would you buy that? (18:55)
- How about MCF & AWD? (22:50)
- Will Shopify build Subscriptions? (30:05)
Our guest for the episode, Russell Saks, is the President and CEO at Campus Protein (a one-stop shop for everything a college student needs in their fitness journey). He is also the Co-Founder of BEAM be amazing, a premium supplements brand.
In this 2 part series, he shares his DTC journey for Campus Protein and BEAM, what clicked and what didn't and how the DTC space has evolved over the years.