In part 2 of the 8th episode of Merchantry, we discuss:
- Are data and attribution in eCommerce skewed? (2:05)
- Custom development of the data stack? (5:00)
- The perils of retail distribution (7:20)
- Business benefits when you have complete control, farm-to-fork. (8:10)
- The channel with kick-ass ROAS (10:05)
- On raising loans for Amazon ads (13:30)
- Why DTC brands would hesitate to grow their business on Amazon. (15:20)
Our guest for the episode, Russell Saks, is the President and CEO at Campus Protein (a one-stop shop for everything a college student needs in their fitness journey). He is also the Co-Founder of BEAM be amazing, a premium supplements brand. In this 2 part series, he shares his DTC journey for Campus Protein and BEAM, what clicked and what didn't, and how the DTC space has evolved over the years.
