Merchantry

Scripting Success in DTC Subscriptions w/ Ben Fisher - Part 2

Aug 17, 2022

In this episode, Ben Fisher discusses Amazon's strategy with 'Buy with Prime', the future of store builders, and the impact of on-demand subscriptions. Rodeo, a personalized subscription platform, focuses on creating the best consumer experience and predicts an evolution in the subscription space towards consumer-focused brands.

25:45

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Episode guests

Ben Fisher

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Amazon's 'Buy with Prime' showcases future trends in DTC subscriptions.

On-demand subscriptions foster consumer loyalty and drive brand success in evolving markets.

Deep dives

Positioning DTC and Building Loyalty

DTC and subscriptions are essential for building loyalty and improving margins in the current economy where margins are crucial. Amazon's dominance cannot be ignored by merchants due to its infrastructure and advertising effectiveness, prompting a strategic approach towards enhancing repeat and subscription business models.

Intro

2min

Amazon's Strategy with Buy with Prime Button and Future Speculations

8min

The Evolution of E-commerce Dynamics and Subscription Models

4min

Optimizing Consumer Subscriptions for Customer Lifetime Value

10min

Discussion about Subscription Radio and Collaborative Report on Subscription Commerce

2min

In part 2 of the 7th episode of Merchantry, we discuss:

Amazon's next move with 'Buy with Prime'
Amazon's future with store builders and would Subscriptions (Subscribe and Save) be a highlight feature of it
How on-demand subscriptions are creating a win-win scenario for customers and brands

Rodeo is a personalized subscription platform and playbook that helps CPG subscription brands grow.

They help brands create the best consumer experience on the market. They've been a part of the subscription space for over ten years and can see the writing on the wall - an evolution in the subscription space is imminent, and the only brands that will win in this new subscription economy are consumer-focused brands. Their platform uses on-demand subscriptions, personalized cadence, and smart messaging to bring consumers a bespoke subscription experience.

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Merchantry

Scripting Success in DTC Subscriptions w/ Ben Fisher - Part 2

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Positioning DTC and Building Loyalty

Challenges of Subscription Models

Evolving Strategies for Brand Loyalty

Remember Everything You Learn from Podcasts