Optimizing Consumer Subscriptions for Customer Lifetime Value

In part 2 of the 7th episode of Merchantry, we discuss:

• Amazon's next move with 'Buy with Prime'
• Amazon's future with store builders and would Subscriptions (Subscribe and Save) be a highlight feature of it
• How on-demand subscriptions are creating a win-win scenario for customers and brands

Rodeo is a personalized subscription platform and playbook that helps CPG subscription brands grow.

They help brands create the best consumer experience on the market. They've been a part of the subscription space for over ten years and can see the writing on the wall - an evolution in the subscription space is imminent, and the only brands that will win in this new subscription economy are consumer-focused brands. Their platform uses on-demand subscriptions, personalized cadence, and smart messaging to bring consumers a bespoke subscription experience.