Merchantry
PipeCandy's Merchantry gives listeners a front-row seat to the latest trends in the eCommerce vertical. Join our host, Ashwin Ramasamy, as he gets the best minds in eCommerce to tell it how it really is.
Latest episodes
May 9, 2021 • 22min
The Great Population Dispersion: Part 2 - A New Kind Of Challenge w/ Vijay Ramachandran
Vijay Ramachandran, VP of Marketing at Pitney Bowes, discusses challenges in logistics due to population dispersion. Topics include Amazon's wage impact on last-mile delivery, e-commerce returns, brand strategies during the pandemic, and accelerated adoption of online grocery services.
Apr 24, 2021 • 23min
The Great Population Dispersion: Part 1 - The Coming Delivery Debacle w/ Vijay Ramachandran
Vijay Ramachandran from Pitney Bowes discusses the company's history, challenges faced by brands in satisfying consumers, the impact of population dispersion on e-commerce logistics, and strategies in digital advertising. Topics include Pitney Bowes' evolution, scalability challenges, recurring revenue models, and the role of affluent consumers in changing delivery dynamics.
Mar 10, 2021 • 34min
Repeat Economy: Rethinking the DTC Subscription Stack w/ Leo Strupczewski
Join Leo Strupczewski, Head of Marketing at Repeat, as he shares insights on the subscription economy, challenges faced by CPG brands in implementing subscription tools, the influence of software on subscription services, building fan communities for brand loyalty, and exploring consumer behavior in e-commerce and CPGs.
Feb 14, 2021 • 34min
Decoding The Creator Economy: The Playbook For Brands w/ Kevin William David
The inaugural episode of Merchantry kicks off with Kevin William David, Co-founder of CreatorStack — an alternative to traditional digital platforms that helps creators turn their passions into a profitable venture in the cloud. Join Ashwin, as he delves into the creator economy, the ever-changing relationship between brands and creators, and the playbook that one should follow to capitalize on this shift.
