Merchantry
Repeat Economy: Rethinking the DTC Subscription Stack w/ Leo Strupczewski
Mar 10, 2021
Join Leo Strupczewski, Head of Marketing at Repeat, as he shares insights on the subscription economy, challenges faced by CPG brands in implementing subscription tools, the influence of software on subscription services, building fan communities for brand loyalty, and exploring consumer behavior in e-commerce and CPGs.
33:36
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Quick takeaways
- Repeat focuses on enhancing customer loyalty by improving reordering experience for CPG brands.
- Leo Strupczewski advocates for personalized transactions to combat subscription fatigue and challenges.
Deep dives
Deciphering E-commerce Journey
Transitioning from a legal marketing career into e-commerce, Leo Stapjewski shares insights from his 10-year e-commerce voyage. Commencing with Monotate's website personalization venture, Stapjewski highlights his foray into content marketing, crafting gold-standard work even post-departure. Progressing to Carelight's realm and aiding CPG brands in transitioning one-time buyers into recurrent customers, Stapjewski's immersion in diverse ventures underlines strategic roles in the e-commerce spectrum.
