Challenges and Strategies in Subscription Tools for CPG Brands

The chapter delves into the challenges faced by CPG brands in implementing subscription tools, focusing on consumer behavior patterns, subscription limitations, and the importance of timing notifications for reordering products. It discusses strategies to convert one-time buyers into repeat customers through personalized recommendations, friction-free checkout processes, and improving subscription health by analyzing churn rates. The chapter highlights the need for technology solutions to enhance the subscription experience for consumers while balancing business benefits with customer benefits in the subscription economy.