Is Headless really the future of D2C brands? w/ Vikram Saxena

In the fifth episode of Merchantry, we take deep dive into the world of headless and composable commerce with Vikram Saxena, CEO at BetterCommerce.
Vikram has been writing code for over 24 years and is a self-confessed techpreneur. Prior to launching BetterCommerce, he built Enterprise Solutions for one of the world’s largest distributor of hardware and software company operating across 18 countries in Europe, US and Canada. Vikram has built a successful SI company from scratch which now employs over 100 people. In 2016 when Vikram started BetterCommerce it was with a vision to provide enterprise-grade commerce solutions to mid-market retailers and brands. With an API first philosophy and composable approach, this seemed to be achievable and in the past 6 years, BetterCommerce has become an established name within the headless industry supporting retailers across UK to transition from traditional monolithic legacy solutions to headless.