Why is cash flow as important as profit? What questions should brands ask themselves? Supplier terms, repeat business, customer acquisition, ad spend, payback period, calculating LTV - unpack them all in Part 1 of the 9th episode of Merchantry with Ben Tregoe, CEO & Founder of Bainbridge Growth.
In this part we discuss:
Brands are in a tricky cash flow business (4:28)
Why cash flow is as important as profit (7:41)
Why better cash flow management would result in more success for businesses (11:25)
What should a brand plan for in today's environment? (16:28)
Innovative brands & products in the current space & explaining LTV (23:46)
Merchantry