The Graham Cochrane Show

Explore the debate between the launch and evergreen models in online business. Learn about the pros and cons of both models, including generating excitement and revenue quickly with launches, and the scalability and sustainability of evergreen. Discover the power of scarcity and how it can drive explosive revenue. Consider building a 'megafunnel' with multiple offers for long-term success.

Do you have a plan for what to do with your money? If you’re like most people, you’ve probably thought about that question briefly (unless if you’re a personal finance nerd like me). As entrepreneurs, we often spend a ton of time figuring out how to become financially successful, but we don’t put that same effort into financial planning. But if you want to truly master your financial life, then you must put that same degree of effort into setting up a system for your wealth to grow. This is easier said than done. Personal finance advice is a dime a dozen these days and it can be hard to know how to trust with your financial future. That’s why I invited Jim Dew on today’s podcast. Jim is the author of the book “Beyond a Million: The Entrepreneurs Playbook for Expanding Wealth, Freedom and Time”. And in our conversation, Jim shares some of the secrets he’s learned from some of his billionaire clients and how you can make those same strategies work for you (no matter your financial situation). Jim also shares a bit about his story and how he has applied these same practices to his own financial planning strategy. So if you want an easy to follow approach that will protect your money for generations to come, make sure to give this episode a listen! In this episode you’ll also learn: Jim’s secret for avoiding burnout in business. Why being promiscuous with your money is a big problem. The best way you can lower your financial risk.  Enjoy! -Graham

How do you know whether or not you’re on the wrong path? This is a very important question and one that not many people consider before they embark on the road to success. But not taking a second to be thoughtful about the direction you’re heading in can cause you to travel miles in the wrong direction. And ultimately be unfulfilled in life. Believe it or not, you can easily find yourself in this situation if you’re not careful. The world we live in is designed to make you conform instead of encouraging you to find your own path. Parents, friends, and relatives will absolutely try to influence you to take the safe route (even if you have to sacrifice your dreams to do so). That’s why I decided to talk about finding the right path for you on today’s podcast episode. Because I know all too well how hard it is to go against what everyone is telling you to do. When I started my business, I was in this exact situation. And I learned a ton of lessons that can help someone currently going through this save a lot of time and mental anguish. I share a lot about my own personal story in this episode. And I reveal what questions to ask yourself to know whether or not you’re on the right path. This is definitely a must listen for anyone who needs some words of encouragement. In today’s episode you’ll also learn: -Why the world wants you to conform. -How to find the hidden “why” behind your dreams. -What to do if you don’t know what you want. -And much, much more. Enjoy!

If you want to grow your business, the #1 skill you must learn is copywriting. Having the ability to persuade your audience like a pro is truly a game changer. And it’s one area you definitely should be taking seriously if you’re serious about growing your business. Because once you've mastered the art of using words to create desire in your readers, you'll find that you’re able to make money pretty much at will. But considering that a lot of bad information about copywriting has been put out into the world as of late, it can be hard to find a trustworthy source to listen to. That’s why I decided to have copywriting master Neville Medhora on today’s podcast episode. Neville has been the wordsmith behind brands such as AppSumo and his own copywriting training company CopywritingCourse.com. And today he’s going to share his secrets to writing persuasive and attention-grabbing copy every time. Neville doesn’t hold anything back in this episode. So whether you’re looking to improve your own copywriting skills, or you just want to know how to find a good copywriter to write for you, make sure you give this episode a listen. In today’s episode you’ll also learn: -Why Neville believes copywriting is not about writing at all. -How Neville’s Rave company blew up overnight by sending emails. -How to bring out your authentic personality in your writing. -And much, much more. Enjoy! -Graham

Have you ever considered when your pursuit of “more” will end? Whether it's more money, more freedom, or more opportunities, many entrepreneurs find themselves driven by an insatiable ambition. But if you’re not careful, this relentless pursuit of abundance can ultimately lead to your downfall. You see, the problem with constantly chasing after more is that there will always be something else to gain, leaving you stuck on an endless hamster wheel. I don't want that for you. That’s why in today's episode, I delve into the meaning of never having enough and provide actionable steps to help you step off the hamster wheel once and for all. By clearly defining your ultimate goal, you can finally experience the satisfaction of having "enough." I get a bit personal in this episode and share details on my own battle of constantly striving for more (and what I do now to avoid that trap). So make sure you pay close attention to this entire episode so you can avoid the pitfalls of endless ambition. In this episode you’ll also learn: -The sneaky reason why we feel like we never have enough. -How the pursuit of “more” can stop newbie entrepreneurs from getting started. -What it means to have enough. -And much, much more. Hope you enjoy! -Graham

Making the wrong decision on important matters can cost you dearly in life. Let’s be honest, most of us don’t have a framework to help us navigate life’s big decisions. But relying on just your head or your heart when the pressure is on can be a recipe for disaster. However, if you apply the wisdom from today’s episode, you’ll learn how to make these decisions without feeling lost or anxious. In this podcast episode, we're joined by Abby Davisson, the brilliant author of "Money and Love: An Intelligent Roadmap for Life's Biggest Decisions." Abby advocates for a more balanced approach to decision-making by combining logic and emotions. She spills the beans on how to make intentional choices that align with your values, and you'll also learn some cool tips on how to communicate better with your partner to avoid misunderstandings. And that's not all - Abby's 5C Framework for consistent good decision-making is a game-changer! She even shares some personal examples of how she uses it in her own life. So, if you're tired of making rash decisions that you regret later, tune in to this engaging podcast episode with Abby Davisson. In this episode you’ll learn: -How to make big decisions without dealing with regret. -How Abby makes life changing decisions with her husband. -Why being one dimensional in your decision making leads to unwanted outcomes. -Abby’s 5C Framework for consistently making good decisions. -And much, much more! Hope you enjoy! -Graham

One of the biggest myths about entrepreneurs is that we’re all the same. It’s assumed that we all have the same skill set, focus, and even the same motivations. But the problem with this mentality is that it can lead you down the path of copying others to be successful. Doing this can easily end in disaster. Because not knowing what kind of entrepreneur you are robs you of one of the biggest contributors to success – knowledge of self. You see, when you have a clear understanding of what kind of entrepreneur you are, you can tap deeper into your hidden genius (and avoid hard-to-see pitfalls). I’ve come to learn that there are actually 4 different archetypes of entrepreneurs. And they all are drastically different from one another. Once you’re able to find out what type you are, you’ll be armed with immense clarity as to what motivates you and how you should go about reaching your goals. That’s why in today’s episode, I do a deep dive on each of the 4 entrepreneur types and the strengths and weaknesses of each. But in this episode you’ll also learn: How to determine your entrepreneurial type. How to avoid the dark side of each type. If it’s possible to change types. And much more! Hope you enjoy! -Graham

Creating an online course is one of the most powerful things you could do for your business to create passive scalable income. You do the work once, you build an audience and a lead generation machine and then that course can sell automatically to your students day in and day out, which is amazing. It's what set me free financially years ago and I love it. Except for the fact that most courses out there suck. Let’s be honest, they're bland, they're mundane, they're just cobbled together and they're generally not what people paid for and that's not what we want to do. We want to create a powerful experience for them that not only are they happy that they paid for, but really more importantly than their happiness, is that they actually get results. So to talk about this very subject, I brought on my friend Jasmine Jonte to break down how to create a killer course. We’ll break down exactly what makes a good course. What mistakes course creators can make, newbie mistakes and even mistakes that I realized I was making as I was listening to this episode. This is super practical. I think you're going to love Jasmine and enjoy this conversation! In this episode you'll learn: What mistakes most people make when creating an online course Why online courses are so powerful for business growth How Jasmine finally found her success after many years of experimenting with her business Hope you enjoy!- Graham

What business can I start this year? How do I come up with my business idea? Is it possible for me to start a business this year? These are the questions I get all the time and here's the good news. There's never been a better time to create, launch and start a business. It's only getting easier. The tools are getting more accessible. Everything's becoming more democratized because of the internet. This is a whole new world. What I want to do in today's episode is give you three businesses that you can start this year with literally zero dollars. You can start these on the side while you're still working your day job or if you’re busy mom or dad or even you are still full time in school. I'm going to give you three business models and give you real examples of my students so you can see just how crazy and possible this is. We'll get super practical today. Let’s build the business of your dreams! Why you don't need any money to start a business What business models are ultra profitable to start with How to work on your starting your business, even if you literally have NO time to spend Hope you enjoy!- Graham

If you plan on being an entrepreneur for the long haul, you're going to have to pivot at some point in some way. Pivoting doesn't have to be something to be feared. A lot of times there's an identity crisis and maybe you’re thinking, well I was known for this one thing or I had success in this one thing - how could I completely pivot or even evolve slightly into this other thing? There are so many fears related to pivoting and to talk about those fears, I've brought on my friend and former coach Cliff Ravenscraft. Cliff is a master business coach, mentor and speaker and his focus is to help you break free from any beliefs and or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world. You're going to hear about how he went from being known as a podcasting coach and podcasting expert to becoming a mindset expert and replaced his income in just 90 days. In this episode we also dove into a lot of the mental scripts, thought patterns, behaviors and mindsets that entrepreneurs get stuck around. Sit back and relax and enjoy my conversation with Cliff Ravenscraft! In this episode you'll learn: Why its so hard to break free from limiting beliefs in entrepreneurship, and how to do so successfully without ever looking back How Cliff replaced his whole income in a new niche, in just 90 days How to deal with and navigate through an identity crisis in your business Hope you enjoy!- Graham