The Graham Cochrane Show

How do you know you have the right business idea? This is something that many entrepreneurs haven’t thought a lot about. In fact, when you ask people this type of question they normally default to answers like “it’s what I’m passionate about”. Let me tell you something, friend. Making a major life decision like starting a business just based on a feeling is the quickest way to falling flat on your face. And it’s likely why so many small businesses fail year after year. But if you’re not supposed to just default to whatever your current obsession is, what are some other signs you’re in the right business? I’m glad you asked. Because that’s exactly what I cover in today’s podcast episode. In this episode I’ll share with you the 5 signs that you’re in the right business. And when you cross reference your business idea with these 5 signs, you’ll be that much closer to not only starting a business you love, but one that will make you prosperous for years to come. And this episode will also cover: How to avoid being trapped in your business. The exact tools I use to automate my business. An exercise that will help you drastically improve your business. And much, much more. Enjoy! -Graham

When’s the last time you actually played? Yes, this is a serious question. I know as business owners we spend so much time being productive and striving to reach our goals that we can forget to actually enjoy ourselves from time to time. Believe it or not, making time to “play” is more important than most realize. It’s been shown to actually help people be more productive and cultivate more life satisfaction (as well as lowering anxiety). That’s why I decided to bring in Charlie Hoehn on today’s podcast. Charlie is a very successful business owner who at one point in his life battled depression and crippling anxiety. That’s when he re-discovered how to play and learned all the benefits associated with it. Now Charlie travels the world and teaches other high achievers how to increase their quality of life by adding more play to it. So if you want to learn how you can start enjoying yourself more, make sure to give this episode a listen. In this episode you’ll learn: -The long list of benefits that come with playing more. -How to actually start playing if you don’t know where to start. -Charlie’s story on how he re-discovered playing and the impact it had on him. Enjoy!

Have you ever wondered how word-class speakers got so good? I certainly used to. And considering that last year I gave my first TedX talk (that you can watch on the TedX YouTube channel), I spent a long time learning the secrets of the best speakers. One of the most important lessons I learned during this time was that the techniques that work well on stage also work for all types of content. Whether you’re writing an email, doing a webinar, or making a TikTok video, these public speaking tips will take your content to the next level. In this podcast episode, I’ll share the top 3 lessons I learned during the preparation period for my TedX Talk. And if you apply these lessons to your own content, no matter what it is, you’ll quickly see that you can make almost any piece of content irresistible. So if you’re ready to learn the presentation secrets of a TedX speaker, make sure to give this episode a listen. In this episode you’ll learn: -Why every piece of content should be a performance. -The mistake most public speakers make. -How to make your content irresistible. -And much, much more. Enjoy!

Have you ever used Facebook ads for your business? If you’ve been in business for a while, you know there was a time when Facebook ads were looked at as the magic solution for getting more customers. Literally everyone wanted to figure out how to run these ads and get in on the gold rush. But now? Things are a bit different. Facebook is nowhere near as magical of a solution as it was during its earlier days. But even with that being the case, Facebook ads are still a great way to get people to your offer. You just have to be a bit more skilled at execution. Which is why I decided to bring today’s guest, Adrienne Richardson, onto the podcast. Adrienne is a Facebook ad expert who’s helped some really big names like x and y run successful campaigns on Facebook. And today, she’s spilling some of her best secrets. So if you want to figure out how a Facebook ad pro uses the platform to print money for her clients, I highly recommend checking this episode out. In this episode you’ll learn: -Why Adrienne hates organic. -How she’s able to get more clients by word of mouth. -Exactly how she thinks through tackling Facebook ads. -And much, much more. Enjoy!

Exploring the benefits of AI for solopreneurs and debunking fears. Discussing autopilot systems and how AI enhances creativity. Examining past industry disruptions and the power of encouragement. Emphasizing the value of interactions, investment in oneself, and the role of leadership.

Your brain is A LOT more powerful than you realize. The problem is that most people don’t believe it. Or rather, they fail to understand how to unlock their hidden potential. And the sad thing is, failing to do so leads to many to leave this Earth with their potential unrealized. But for those of us who understand how to properly leverage our genius, the world becomes full of possibilities. We’re able to create the life and do things that few people experience. This alone makes uncovering your hidden genius a worthwhile pursuit. That’s why I decided to bring Polina Pompliano on today’s episode. Polina is the creator of an amazing newsletter called The Profile. In it, she unpacks exactly how the world's most successful people achieve the unimaginable. And in today’s episode, she’ll show you exactly how to unlock your hidden genius. So if you want to learn how to think like your heroes, and unlock your dormant potential, make sure to pay close attention to what Polina shares in this conversation. I’m sure you’ll have a few breakthroughs that will help you tackle your goals like never before. In this episode you’ll also learn: How Polina was able to transform her weaknesses into strengths. How Polina’s new book will help you 10x your results. Why you can make a business out of anything. And much, much more. Enjoy! -Graham

Explore the debate between the launch and evergreen models in online business. Learn about the pros and cons of both models, including generating excitement and revenue quickly with launches, and the scalability and sustainability of evergreen. Discover the power of scarcity and how it can drive explosive revenue. Consider building a 'megafunnel' with multiple offers for long-term success.

Do you have a plan for what to do with your money? If you’re like most people, you’ve probably thought about that question briefly (unless if you’re a personal finance nerd like me). As entrepreneurs, we often spend a ton of time figuring out how to become financially successful, but we don’t put that same effort into financial planning. But if you want to truly master your financial life, then you must put that same degree of effort into setting up a system for your wealth to grow. This is easier said than done. Personal finance advice is a dime a dozen these days and it can be hard to know how to trust with your financial future. That’s why I invited Jim Dew on today’s podcast. Jim is the author of the book “Beyond a Million: The Entrepreneurs Playbook for Expanding Wealth, Freedom and Time”. And in our conversation, Jim shares some of the secrets he’s learned from some of his billionaire clients and how you can make those same strategies work for you (no matter your financial situation). Jim also shares a bit about his story and how he has applied these same practices to his own financial planning strategy. So if you want an easy to follow approach that will protect your money for generations to come, make sure to give this episode a listen! In this episode you’ll also learn: Jim’s secret for avoiding burnout in business. Why being promiscuous with your money is a big problem. The best way you can lower your financial risk.  Enjoy! -Graham

How do you know whether or not you’re on the wrong path? This is a very important question and one that not many people consider before they embark on the road to success. But not taking a second to be thoughtful about the direction you’re heading in can cause you to travel miles in the wrong direction. And ultimately be unfulfilled in life. Believe it or not, you can easily find yourself in this situation if you’re not careful. The world we live in is designed to make you conform instead of encouraging you to find your own path. Parents, friends, and relatives will absolutely try to influence you to take the safe route (even if you have to sacrifice your dreams to do so). That’s why I decided to talk about finding the right path for you on today’s podcast episode. Because I know all too well how hard it is to go against what everyone is telling you to do. When I started my business, I was in this exact situation. And I learned a ton of lessons that can help someone currently going through this save a lot of time and mental anguish. I share a lot about my own personal story in this episode. And I reveal what questions to ask yourself to know whether or not you’re on the right path. This is definitely a must listen for anyone who needs some words of encouragement. In today’s episode you’ll also learn: -Why the world wants you to conform. -How to find the hidden “why” behind your dreams. -What to do if you don’t know what you want. -And much, much more. Enjoy!

If you want to grow your business, the #1 skill you must learn is copywriting. Having the ability to persuade your audience like a pro is truly a game changer. And it’s one area you definitely should be taking seriously if you’re serious about growing your business. Because once you've mastered the art of using words to create desire in your readers, you'll find that you’re able to make money pretty much at will. But considering that a lot of bad information about copywriting has been put out into the world as of late, it can be hard to find a trustworthy source to listen to. That’s why I decided to have copywriting master Neville Medhora on today’s podcast episode. Neville has been the wordsmith behind brands such as AppSumo and his own copywriting training company CopywritingCourse.com. And today he’s going to share his secrets to writing persuasive and attention-grabbing copy every time. Neville doesn’t hold anything back in this episode. So whether you’re looking to improve your own copywriting skills, or you just want to know how to find a good copywriter to write for you, make sure you give this episode a listen. In today’s episode you’ll also learn: -Why Neville believes copywriting is not about writing at all. -How Neville’s Rave company blew up overnight by sending emails. -How to bring out your authentic personality in your writing. -And much, much more. Enjoy! -Graham