The Graham Cochrane Show

Are you in your business for the right reasons? Do you have overarching principles that guide your every decision and every task you embark on in your business? If not, it's okay. I didn't have those when I started, but it's very easy to be overwhelmed and quickly say yes to everything in your business and then find out that you've built a business unintentionally, that's devouring and stealing everything from you. What I want to do for you today is to give you my four lens framework. These are four lenses through which I look at business and make every business decision and analyze every business task that I'm a part of. My hope is that these lenses will help you not just build a profitable business, but a life giving business as well. So let's dive in and let's optimize your business today. In this episode you'll learn: How I look at life and business to achieve the biggest fulfillment When you should start eliminating something inside your business Why you should optimize your business every single year, to achieve optimal growth Hope you enjoy!- Graham

Today, I want to make a confession, actually a few confessions.I want to do another episode taking you behind the scenes into my journey as a business owner and share a little bit of the realities of my accomplishments in business. If you're not as successful as you want to be be yet, don't worry, you will be. But the problem is once you reach new levels of success, you're going to come up against new problems. And so today, I want to prepare you so that you don't run into the same challenges I did mentally. I want to break down some confessions of being a seven figure business owner. And I really want to talk about what happens when you reach all your goals. What happens when you reach the mountain top, that you never thought you would reach anyway?And what if you’re so focused on climbing it that you never asked yourself, what will I do when I reach the top? I'm going to break down the four levels of ambition that I've walked through and share those with you in hopes that this will be helpful to you as you see yourself scale and you see yourself go through this success journey. So if you're ready, buckle up and here are my confessions of being a seven figure business owner. In this episode you'll learn: What mindset you should have in place, once you've reached all your goals The four levels of ambition and what they mean for your business How my personal journey changed after I accomplished everything I set out to do Hope you enjoy!- Graham

Building a business is actually a lot of fun when you're starting out and you're just doing all the things that you like. But as you continue to grow, there comes a time when you realize there are things in your business that you don't like to do, or don’t need to do yourself in order to take your business to the next level. And yes, we're coming to the dreaded H word: hiring or help. Both are H words and they're both curse words in my book because I am a narcissist (probably 😂), and I am a self-reliant person and I don't trust people easily. But even I know just how important hiring is. And in every inflection point in my business, there's been a critical hire that has helped me not only scale, but have more impact and have more personal fulfillment and enjoyment in my business. So to help you out so that you can grow your business and truly love the work you're doing I brought on my good friend Jordan Raynor, who has had massive success scaling big companies and hiring talent. Jordan is not only a great friend, but he is a leading voice in the faith and work movement.He's written multiple bestselling books, including the Creator in You, Redeeming Your Time, Master of One, and Called to Create. And let me just tell you, Jordan is the real deal. Not only a brilliant thinker and educator, but a brilliant leader and entrepreneur and a brilliant marketer. In this episode, we break down how to make your first hire, who that should be, what to avoid, how to do the interview process, pitfalls and mindsets to get in the way of hiring good people and keeping good talent. So sit back, relax, and enjoy my conversation with Jordan Raynor!In this episode you'll learn: How to make your first hire a huge success Jordan's hiring process for finding the right talent for your business How to scale your business by creating the best team possible Hope you enjoy!- Graham

So at the end of last year, I did something kind of crazy.I killed off a high ticket mastermind product that was printing $180,000 a year in recurring revenue.It was one of my most favorite products. It was giving my students incredible results and I was having fun and obviously making great money doing it - and yet I killed it. In today's episode I'm going to walk you through why I killed that product, and then help you understand what is happening behind the scenes in making that type of decision. This will be a CEO mindset episode, and I've got three important lessons for you to help you make the big decisions in your business and make sure those decisions end up serving you the right way moving forward. Let’s discuss! In this episode you'll learn: How to navigate tough decisions in your business Why money can't be the sole guiding factor in your business How to set up your business for success, even when ending a profitable product Hope you enjoy!- Graham

Your website is your business store front. It says a lot more about you and your brand than you can say for yourself. So therefore it's critical that we get our website right, not perfect, but we get it right. So to help us out today, I brought on the show my good friend Jen Olmstead, who is a brilliant marketer and website designer.Jenn is the lead designer and co-founder of Tonic Site Shop, where she and her team make the world's greatest templates for the modern entrepreneur. And if you've been around the internet, you've probably seen tonics websites and designs for leading entrepreneurs like Jenna Kutcher, Amy Porterfield, Bossbabe, Chris loves Julia and a whole lot more. And in this episode, what we talked about was actually what should we be focusing on when it comes to your website? What should our websites include? And also, maybe more importantly, what doesn't matter when it comes to website building? And finally we broke down how you can present yourself and your online business to the world in the best way possible. In this episode you'll learn: What really should be the purpose of your website The smart hack to write your website copy Why your website headline is TURNING AWAY customers Hope you enjoy!- Graham ________________________________________________ Show notes:The Attract & Repel Guide:https://tonicsiteshop.com/attract-repel-guide

I'm a huge believer of not just building a business that you're proud of, that makes a lot of money and allows you to do the work you believe in, but also a business that allows you to own your time so that you are able to do the things you actually like and also have time to make an impact outside of your business with your family, in your community and doing things that give you life and energy. So when I come across anyone who's preaching that message, I want to scoop up that resource and apply it to my life and business to help me improve that concept even further. And a book that I just read is called ”Buy Back Your Time” by Dan Martell. I was able to get Dan on the show and we had an incredible conversation that you're about to enjoy.  Dan is an entrepreneur, multi eight figure entrepreneur, multiple times angel investor, he's become a highly sought after coach in the SAS industry after exiting three technology companies within a 10 year period. He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys. I really enjoyed this conversation because the book is not only phenomenal, but it's very tangible. I know that after listenting to this, you will walk away with new nuggets of wisdom on time, life and business. So sit back, relax, and enjoy my conversation with Dan Martell! In this episode you'll learn: Why relationships are essential to business and how to build powerful networks How Dan's time and energy audit works and how you can apply it to your business  How to actually calculate when the time is right to hire a team member Hope you enjoy!- Graham

I'm hearing about a lot of uncertainty in the world. It's 2023. Either we are in a recession in the US or we will be one soon.People are tightening up their spending. You’ve seen all the headlines. There’s a lot of uncertainty coming from the public and the government as well. And so as business owners, the question we ask is how do we succeed and thrive in this context? Every year is different. There's some principles that are always true in business but others require fine tuning to fit the current season we’re in. But there’s one foundational truth that always stands its ground no matter the circumstance: uncertainty and business always go together. And so we need to figure out how to create certainty (in the areas we actually have control over) in uncertain times. Looking specifically at 2023, how can you and I, as content creators, coaches and online business owners - thrive this year in the middle of uncertainty? Here are three things that I am certain of will help you thrive and grow your business - even in uncertain times. In this episode you'll learn: Why uncertainty and business always go together How to create certainty in the areas that you can control How to kickstart this new year and create advantage for yourself and your business Hope you enjoy!- Graham

I want you to be successful beyond your wildest dreams. Not just in business, of course, but in life, in your relationships, in your accomplishments, in the things you're passionate about and the impact you wanna see in the world. Nobody wants to be unsuccessful, right? The question is, what is the best way then to become successful at whatever you set out to do? And while there are a lot of strategies we could talk about, and we could even start realistically by defining what success really is - I think there is one word, one strategy, that is the strategy to end all strategies.  There's one key that unlocks every door that we would ever hope to open up that leads to success. And I believe that key is humility. So get ready for an episode that might seem counter intuitive, but I believe this one concept will unlock so much for you and your business as we move into new year. Let’s jump in! In this episode you'll learn: Why we're constantly focusing on the wrong things as business owners What humility really is and how to make it your superpower How humility allowed me to scale my business beyond my wildest dreams Hope you enjoy!- Graham

This is the last episode of the Graham Cochrane Show for the year 2022, and so naturally I’m in a sort of ”end of the year" headspace. What I like to do at the end of the year is look back at the previous year, ask a few important questions, and look ahead to the next year, as most people do. But that kind of endeavour all boils down to which questions you ask. What I want to give you today are a set of five foundational questions to help you reflect on the past year. Five questions to end your year well, and to start your new year in the best way possible. This is a great time to reset your business and think about what you've done and accomplished, where your head's been at and what's coming up next. Depending on how you answer these questions might tell you a little bit less about how this year went and more about what you want to do or should be doing in the year ahead.The whole purpose of these five simple questions is to get you to see what really matters when it comes to your business. You can go through these questions in less than an hour, but I want you to ask them, I want you to answer them, and then I want you to take the right course of action - for yourself and for your business. In this episode you'll learn: Why it's so important to reflect on past events How to figure out how you can move forward in your business What has been holding you back this year, and how to remedy that for the coming year Hope you enjoy!- Graham

If you don't mind, I'll love to ask you a personal question. Are you working to build wealth or are you looking and working to build a life? What is it you're ACTUALLY working on? Anybody can go make money. Anybody can learn how to make a living online. It might take some work, but it's not that complicated, and we talk about it here all the time. But are you building a real life? Are you building true wealth? And wealth, if you think about it, isn't just money. There's something that I call the wealth triangle and it's nothing new, but it's this optimization of the three important currencies that determine how our lives go. The currency of money, the currency of time, and the currency of health. Money, time, and health. You don't wanna build a life around just one of those three things, or you won't have much of a life at all. So what I wanna do in today's episode is break down something very thought provoking around this concept of the wealth triangle and give you a refreshing take on all the work you're doing. As we wrap up this year and move into the new year, now is a great time to pause and ask yourself, am I building wealth, making money, or am I actually building a life that I love? In this episode you'll learn: What steps you need to take to build the life you want to live Why most people only fixate on the money side of things How add longevity and avoid burnout by focusing on the time and health aspects of this framework Hope you enjoy!- Graham