The Graham Cochrane Show

Today I wanna share with you one of the most helpful exercises you could ever do in your business to get super clear on who you're serving, what you're helping them accomplish, how to speak to them in language that it will be vivid and powerful for them to get them to take action - meaning buying your products, join your programs, come to your events - this exercise unlocks ALL of that! I stumbled across this while writing my book, ”How to Get Paid For What You know” and realized this process should be applied to everyone's online business, especially when you’re starting out!It's something that I call the Mentor Map and you’re going to get the step by step outline here today. This will be a great end of the year/ start of the year framework for you to implement that will give you clarity, confidence and move you to make a real impact with your business. Let’s dive in! In this episode you'll learn: How this framework allowed me to make an impact with my first book What you need to create the best customer journey inside your business The big questions most people skip, that will end up hurting their growth later on Hope you enjoy!- Graham

How should you measure success? When you have so many successful people, entrepreneurs, celebrities, actors, politicians who are miserable - what is success really? I have achieved more success than I ever thought would be possible for someone like me. And I still find myself discontent, frustrated, irritated, disappointed, and at worst, miserable. What is wrong with people like me and other ”successful people” that we look up to? Maybe you felt this yourself. Maybe you reached a goal that you thought would satisfy you and it didn't, and you wonder why.Maybe you haven't struggled with this and you're at the very beginning of your journey and you cannot wait to reach some goal of success because you know it's gonna fulfill you. And you're wondering, wait, am I missing something? Is there something I should be looking out for, before I chase my dreams? Today's episode's gonna help you out as we break down why successful people are so miserable so often, and how you can avoid that trap. Let’s dive into a real practical way to look at your success and make sure that you are measuring your success in the right way so that you'll be satisfied, you'll be happy, and you'll be able to continue to do great things in the world. In this episode you'll learn: What the best definition of success actually is How I've struggled with being satisfied with success, and what became the turning point for me Why it is critical to measure your success if you hope to build a business that thrives and survives Hope you enjoy!- Graham

As an online business owner, you're creating content, you're educating, teaching and in a way you're coaching, even if it's through a YouTube video or a podcast or a blog post. Direct, one on one coaching is actually one of the most powerful services or products you could offer your customers online.It's not the most scalable because it's limited to your time, but it's powerful in that the return of investment for your student is immensly high, because what could be more powerful and valuable to give than your undivided attention to that one person? Whatever role coaching has in your online business, you need to know how to coach. And I gotta tell you, coaching is a lot more than just giving advice. There's so much more that goes into powerful life changing coaching, no matter what your niche is. And so what I want to do in today's episode is share with you five specific traits that are so critical to making a deep impact with your clients through your coaching.  In this episode you'll learn: What the real difference is between good advice and life changing coaching How my views on coaching has changed over the years and why I continue to seek coaching myself How to know when you're making an impact with your clients through your coaching Hope you enjoy!- Graham

Starting a business has never been easier or more affordable than it is today. And I should know, I've started and built two seven figure a year businesses with just a laptop and less than $50. Over the last five years in coaching over 3000 clients in their entrepreneurial journey, I've seen firsthand how overwhelmed people can get. There are so many things they feel like they're supposed to do in the early days, weeks, and months and so they get caught up the non-essential things that ultimately doesn’t propel your business forward. And I should know this too, because this was exactly where I was when I started my first business. Your first 30 days of business are really important in the sense that this is where you lay your business foundation and prove to yourself that this is possible. Today I want to help you start your journey off in the right way and make sure you hit the ground running with your business during your 30 first days. In this episode you'll learn: What foundational components you need to have in place for your online business to thrive How to create momentum in your business during your first 30 days How you can avoid the pitfalls and mistakes most business owners make during their first 30 days Hope you enjoy!- Graham

Explore how shifting from a scarcity to an abundance mindset can lead to business success, as mindset plays a crucial role in achieving goals. Learn about the negative effects of a scarcity mindset and how easy it is to tap into an abundance mindset. Discover strategies to generate additional revenue and the importance of questioning to stimulate problem-solving and personal growth.

If you've built your online business the way I teach and you’re building it around content, lead magnets, an email list and you follow up with an email funnel - then you already have a system in place with new people joining your list every single day. If that's the case, why not try to maximize the revenue in that email funnel so that you can increase your income without having to go out and do a bunch of new crazy things?  There's a lot of money being left on the table in people's email funnels. And today I want to share five of the simplest things you can do starting today, to maximize the revenue in your already existing email funnel. Let’s dive in and maximize your funnel revenue! In this episode you'll learn: Why maximizing funnel revenue doesn't need to be a giant project The few things you're probably missing, that lead you to leave money on the table What you absolutely need to have in place for your funnel revenue to reach its peak Hope you enjoy!- Graham

So every year I play this game with myself and my business. I try to cut down on the number of hours that I spend in the business while keeping revenue the same - or better yet, growing it. Now, why do I do this? Am I a crazy person? No. I just want to know that I'm only doing what matters in my business and that I’m doing the work that truly matters, making sure I'm doing fulfilling meaningful work and above else, not wasting my time. Otherwise, why not be at home with my family instead of in the office working on random things? Today I want to give you the recipe. I want to start your journey of working less and earning more. And not only is it possible, it is actually easier than you think. Let me take you back and show you how I've gone from 30 to 40+ hours a week and barely making enough money to survive, to getting it down to around 5 hours a week and doing seven figures, almost multiple seven figures. If you could follow these steps and cut out one day of your work week or shave off 10 hours or 20 hours of your work week while maintaining or growing your revenue, would you be interested? If so, stick around and let’s start the your journey towards working less and earning more! In this episode you'll learn:  The key components to working less and how you can start your journey today  How working less can actually increase revenue by freeing up your time  How I was able to go from a 40 hour work week to working only 5 hours a week Hope you enjoy!- Graham   

When it comes to wealth building, we all have different approaches, different tactics, different strategies, and we're all in different seasons of life with different circumstances. You can get really into the weeds on the how and the what and all of the mechanism. But underneath all of that, I think you’ll find that no matter who you are, where you live, or what you're doing with your money - there are some foundational beliefs about money that are universal, that help shape successful people, who build wealth. And so what I wanna do in today's episode is share with you four of these foundational beliefs about money that I subscribe to, that I truly believe lead to greater wealth. My hope is that in today's episode, you'll latch on to at least one of them as a focus point for you to work towards. Let’s build some wealth! In this episode you'll learn: Why your beliefs about money are critical to building wealth How you can take simple measures to build wealth starting TODAY The no.1 thing that sabotages your wealth building - that we're all are doing! Hope you enjoy!- Graham

Morning routines. You either love 'em or you hate 'em. They have become super trendy over the years and I get asked a lot: Graham, what's your morning routine?Well today, I'm finally going to answer that questions. Up until now, I pretty much skipped over that question, I just haven't been interested in talking about it, partially because I don't think they're a magic bullet straight out the gate. But as a business owner going on his 13th year I've come to realize how critical morning routines are to how your day turns out.Morning routines may not be a magic bullet, but if you're looking to become more intentional, more productive and happy during your day - the morning routines are a great place to start (literally).I have tried everything under the sun when it comes to morning routines, but I think what you're gonna see in today's episode is something that's actually super practical and my hope is that it'll inspire you to figure out what helps you become the best version of yourself day in and day out. In this episode you'll learn: Why I avoided talking about morning routines for a long time How to tap into the power of a great morning routine What my morning routine is and how it has changed the way I run my business Hope you enjoy!- Graham

Subscribers. Followers. Likes. Dislikes - whether we like it or not my friend, whether we admit it or not, these are the numbers. These are the metrics that we clinging to, that we long for to give us credibility as business owners and as content creators. It's how we ascribe credibility subconsciously or consciously to other people. And these are what I would call vanity metrics.These numbers, in my opinion, do not represent credibility and have little to do with the credibility or the success of a person or a business owner. And so in today's episode, we're going to challenge this notion. We're going to challenge these metrics, since the reality is that they have no bearing on whether you are successful or not, and they should not be a marker that you look to for your credibility or success. And then also, they should have no bearing on whether someone else is successful or credible. And so we're going to encourage each other, to stop looking at these vanity metrics, for yourself and for other people to know whether you should follow them or like them or trust what they're saying. I'm gonna walk you through what really matters when it comes to your business success and your credibility.And I'm gonna share an interesting story that I think will tie all this together, and my hope is that you will leave this episode with a little more clarity on what to chase after and what to look for in your business and in others. In this episode you'll learn: Why we're drawn to vanity metrics and how they can harm us psychologically My personal interactions with vanity metrics and how I handle them nowadays 3 crucial things to look for when assessing someones success and credibility (and new's flash, it isn't vanity metrics!) Hope you enjoy!- Graham