The Graham Cochrane Show

Have you ever considered when your pursuit of “more” will end? Whether it's more money, more freedom, or more opportunities, many entrepreneurs find themselves driven by an insatiable ambition. But if you’re not careful, this relentless pursuit of abundance can ultimately lead to your downfall. You see, the problem with constantly chasing after more is that there will always be something else to gain, leaving you stuck on an endless hamster wheel. I don't want that for you. That’s why in today's episode, I delve into the meaning of never having enough and provide actionable steps to help you step off the hamster wheel once and for all. By clearly defining your ultimate goal, you can finally experience the satisfaction of having "enough." I get a bit personal in this episode and share details on my own battle of constantly striving for more (and what I do now to avoid that trap). So make sure you pay close attention to this entire episode so you can avoid the pitfalls of endless ambition. In this episode you’ll also learn: -The sneaky reason why we feel like we never have enough. -How the pursuit of “more” can stop newbie entrepreneurs from getting started. -What it means to have enough. -And much, much more. Hope you enjoy! -Graham

Making the wrong decision on important matters can cost you dearly in life. Let’s be honest, most of us don’t have a framework to help us navigate life’s big decisions. But relying on just your head or your heart when the pressure is on can be a recipe for disaster. However, if you apply the wisdom from today’s episode, you’ll learn how to make these decisions without feeling lost or anxious. In this podcast episode, we're joined by Abby Davisson, the brilliant author of "Money and Love: An Intelligent Roadmap for Life's Biggest Decisions." Abby advocates for a more balanced approach to decision-making by combining logic and emotions. She spills the beans on how to make intentional choices that align with your values, and you'll also learn some cool tips on how to communicate better with your partner to avoid misunderstandings. And that's not all - Abby's 5C Framework for consistent good decision-making is a game-changer! She even shares some personal examples of how she uses it in her own life. So, if you're tired of making rash decisions that you regret later, tune in to this engaging podcast episode with Abby Davisson. In this episode you’ll learn: -How to make big decisions without dealing with regret. -How Abby makes life changing decisions with her husband. -Why being one dimensional in your decision making leads to unwanted outcomes. -Abby’s 5C Framework for consistently making good decisions. -And much, much more! Hope you enjoy! -Graham

One of the biggest myths about entrepreneurs is that we’re all the same. It’s assumed that we all have the same skill set, focus, and even the same motivations. But the problem with this mentality is that it can lead you down the path of copying others to be successful. Doing this can easily end in disaster. Because not knowing what kind of entrepreneur you are robs you of one of the biggest contributors to success – knowledge of self. You see, when you have a clear understanding of what kind of entrepreneur you are, you can tap deeper into your hidden genius (and avoid hard-to-see pitfalls). I’ve come to learn that there are actually 4 different archetypes of entrepreneurs. And they all are drastically different from one another. Once you’re able to find out what type you are, you’ll be armed with immense clarity as to what motivates you and how you should go about reaching your goals. That’s why in today’s episode, I do a deep dive on each of the 4 entrepreneur types and the strengths and weaknesses of each. But in this episode you’ll also learn: How to determine your entrepreneurial type. How to avoid the dark side of each type. If it’s possible to change types. And much more! Hope you enjoy! -Graham

Creating an online course is one of the most powerful things you could do for your business to create passive scalable income. You do the work once, you build an audience and a lead generation machine and then that course can sell automatically to your students day in and day out, which is amazing. It's what set me free financially years ago and I love it. Except for the fact that most courses out there suck. Let’s be honest, they're bland, they're mundane, they're just cobbled together and they're generally not what people paid for and that's not what we want to do. We want to create a powerful experience for them that not only are they happy that they paid for, but really more importantly than their happiness, is that they actually get results. So to talk about this very subject, I brought on my friend Jasmine Jonte to break down how to create a killer course. We’ll break down exactly what makes a good course. What mistakes course creators can make, newbie mistakes and even mistakes that I realized I was making as I was listening to this episode. This is super practical. I think you're going to love Jasmine and enjoy this conversation! In this episode you'll learn: What mistakes most people make when creating an online course Why online courses are so powerful for business growth How Jasmine finally found her success after many years of experimenting with her business Hope you enjoy!- Graham

What business can I start this year? How do I come up with my business idea? Is it possible for me to start a business this year? These are the questions I get all the time and here's the good news. There's never been a better time to create, launch and start a business. It's only getting easier. The tools are getting more accessible. Everything's becoming more democratized because of the internet. This is a whole new world. What I want to do in today's episode is give you three businesses that you can start this year with literally zero dollars. You can start these on the side while you're still working your day job or if you’re busy mom or dad or even you are still full time in school. I'm going to give you three business models and give you real examples of my students so you can see just how crazy and possible this is. We'll get super practical today. Let’s build the business of your dreams! Why you don't need any money to start a business What business models are ultra profitable to start with How to work on your starting your business, even if you literally have NO time to spend Hope you enjoy!- Graham

If you plan on being an entrepreneur for the long haul, you're going to have to pivot at some point in some way. Pivoting doesn't have to be something to be feared. A lot of times there's an identity crisis and maybe you’re thinking, well I was known for this one thing or I had success in this one thing - how could I completely pivot or even evolve slightly into this other thing? There are so many fears related to pivoting and to talk about those fears, I've brought on my friend and former coach Cliff Ravenscraft. Cliff is a master business coach, mentor and speaker and his focus is to help you break free from any beliefs and or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world. You're going to hear about how he went from being known as a podcasting coach and podcasting expert to becoming a mindset expert and replaced his income in just 90 days. In this episode we also dove into a lot of the mental scripts, thought patterns, behaviors and mindsets that entrepreneurs get stuck around. Sit back and relax and enjoy my conversation with Cliff Ravenscraft! In this episode you'll learn: Why its so hard to break free from limiting beliefs in entrepreneurship, and how to do so successfully without ever looking back How Cliff replaced his whole income in a new niche, in just 90 days How to deal with and navigate through an identity crisis in your business Hope you enjoy!- Graham

Are you in your business for the right reasons? Do you have overarching principles that guide your every decision and every task you embark on in your business? If not, it's okay. I didn't have those when I started, but it's very easy to be overwhelmed and quickly say yes to everything in your business and then find out that you've built a business unintentionally, that's devouring and stealing everything from you. What I want to do for you today is to give you my four lens framework. These are four lenses through which I look at business and make every business decision and analyze every business task that I'm a part of. My hope is that these lenses will help you not just build a profitable business, but a life giving business as well. So let's dive in and let's optimize your business today. In this episode you'll learn: How I look at life and business to achieve the biggest fulfillment When you should start eliminating something inside your business Why you should optimize your business every single year, to achieve optimal growth Hope you enjoy!- Graham

Today, I want to make a confession, actually a few confessions.I want to do another episode taking you behind the scenes into my journey as a business owner and share a little bit of the realities of my accomplishments in business. If you're not as successful as you want to be be yet, don't worry, you will be. But the problem is once you reach new levels of success, you're going to come up against new problems. And so today, I want to prepare you so that you don't run into the same challenges I did mentally. I want to break down some confessions of being a seven figure business owner. And I really want to talk about what happens when you reach all your goals. What happens when you reach the mountain top, that you never thought you would reach anyway?And what if you’re so focused on climbing it that you never asked yourself, what will I do when I reach the top? I'm going to break down the four levels of ambition that I've walked through and share those with you in hopes that this will be helpful to you as you see yourself scale and you see yourself go through this success journey. So if you're ready, buckle up and here are my confessions of being a seven figure business owner. In this episode you'll learn: What mindset you should have in place, once you've reached all your goals The four levels of ambition and what they mean for your business How my personal journey changed after I accomplished everything I set out to do Hope you enjoy!- Graham

Building a business is actually a lot of fun when you're starting out and you're just doing all the things that you like. But as you continue to grow, there comes a time when you realize there are things in your business that you don't like to do, or don’t need to do yourself in order to take your business to the next level. And yes, we're coming to the dreaded H word: hiring or help. Both are H words and they're both curse words in my book because I am a narcissist (probably 😂), and I am a self-reliant person and I don't trust people easily. But even I know just how important hiring is. And in every inflection point in my business, there's been a critical hire that has helped me not only scale, but have more impact and have more personal fulfillment and enjoyment in my business. So to help you out so that you can grow your business and truly love the work you're doing I brought on my good friend Jordan Raynor, who has had massive success scaling big companies and hiring talent. Jordan is not only a great friend, but he is a leading voice in the faith and work movement.He's written multiple bestselling books, including the Creator in You, Redeeming Your Time, Master of One, and Called to Create. And let me just tell you, Jordan is the real deal. Not only a brilliant thinker and educator, but a brilliant leader and entrepreneur and a brilliant marketer. In this episode, we break down how to make your first hire, who that should be, what to avoid, how to do the interview process, pitfalls and mindsets to get in the way of hiring good people and keeping good talent. So sit back, relax, and enjoy my conversation with Jordan Raynor!In this episode you'll learn: How to make your first hire a huge success Jordan's hiring process for finding the right talent for your business How to scale your business by creating the best team possible Hope you enjoy!- Graham

So at the end of last year, I did something kind of crazy.I killed off a high ticket mastermind product that was printing $180,000 a year in recurring revenue.It was one of my most favorite products. It was giving my students incredible results and I was having fun and obviously making great money doing it - and yet I killed it. In today's episode I'm going to walk you through why I killed that product, and then help you understand what is happening behind the scenes in making that type of decision. This will be a CEO mindset episode, and I've got three important lessons for you to help you make the big decisions in your business and make sure those decisions end up serving you the right way moving forward. Let’s discuss! In this episode you'll learn: How to navigate tough decisions in your business Why money can't be the sole guiding factor in your business How to set up your business for success, even when ending a profitable product Hope you enjoy!- Graham