

Launch vs Evergreen: Which Model is Right for You?
4 snips Jun 13, 2023
Explore the debate between the launch and evergreen models in online business. Learn about the pros and cons of both models, including generating excitement and revenue quickly with launches, and the scalability and sustainability of evergreen. Discover the power of scarcity and how it can drive explosive revenue. Consider building a 'megafunnel' with multiple offers for long-term success.
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Launch vs. Evergreen Income
- Launch models offer explosive but inconsistent income.
- Evergreen models generate slower, more reliable income.
Launch Model Benefits
- Leverage urgency and scarcity in launches to drive explosive revenue and gather testimonials quickly.
- Use the feedback from initial customers to refine your product before broader release or next launch.
Brendan Burchard's Launch Exhaustion
- At a Kajabi conference, Brendan Burchard shared a story about being exhausted after a launch.
- He showered with a beer, highlighting the intense effort involved in launching.