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Launch vs Evergreen: Which Model is Right for You?

The Graham Cochrane Show

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The Pros and Cons of Launch vs Evergreen Models

This chapter explores the advantages and disadvantages of the launch model versus the Evergreen model. It highlights the pressure and lack of control that comes with relying on big launches and contrasts it with the scalability and sustainability of the Evergreen model. The concept of creating a 'megafunnel' through building an email funnel with multiple offers is also discussed.

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