
The Graham Cochrane Show
Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!
Latest episodes

Jun 24, 2025 • 43min
Stop Saying You’re Not Ready (Or you’ll miss your moment)
How often do you let the fear of not being ready hold you back? Emphasizing action over hesitation, the discussion inspires listeners to confront self-doubt and embrace opportunities. Drawing on Moses' transformative journey, it highlights the importance of recognizing one’s identity and resources. The speaker's insights on overcoming imposter syndrome further encourage a leap into the unknown. Trusting in a higher power could be the key to unlocking surprising achievements and stepping into your true calling.

9 snips
Jun 17, 2025 • 35min
Reading Hate Mail (And Why I’m Not Bothered Anymore)
The host shares a personal experience with brutal hate mail targeting his faith and family. He discusses the nature of such criticism and emphasizes the importance of distinguishing between constructive feedback and toxic insults. The conversation dives into navigating the backlash of public visibility and how to respond with maturity. He highlights the interplay of faith and logic in decision-making while encouraging resilience. Ultimately, embracing criticism is framed as a sign of making an impact and a step towards personal growth.

Jun 10, 2025 • 41min
5 Ways to Explode Your Sales (Without Getting More Traffic)
Unlock the hidden potential of your business by optimizing what you already have. Discover five powerful strategies to boost sales without needing more traffic. Learn the art of pricing and crafting irresistible offers that your customers can’t refuse. Explore how to create a selling environment that captures attention and fosters engagement. Plus, leverage your existing customer base to generate recurring revenue and implement these insights today for immediate results.

6 snips
Jun 3, 2025 • 46min
You’re More Qualified Than You Think (to START or SCALE your business)
Insecurity can cripple your potential to teach and charge for your expertise. Many hold back, waiting to feel more qualified, while others thrive by sharing openly. Discover how personal experience is as valuable as formal qualifications. Learn actionable steps for content creation, pricing strategies, and the importance of embracing imperfection. This episode empowers you to take decisive action and recognize your worth. Crush self-doubt and start turning your knowledge into income today!

5 snips
May 27, 2025 • 28min
Want To Be Rich? Don’t Start a Business.
Rethink wealth creation: it’s not about starting a business, but building trust and relationships. Discover the power of creating a compelling brand instead of just focusing on sales. Hone in on your ideal client for greater loyalty and success. Prioritize serving your audience’s needs to foster deeper connections. Learn how generosity can enhance trust and make clients eager to engage with you. Unlock these game-changing insights to flip the script on traditional business approaches!

11 snips
May 20, 2025 • 46min
You Will Never Be Able To Sell Until...
Selling isn't just about persuasion; it's about a mindset shift. Discover the five secrets to effective selling, and how understanding client needs can transform your approach. Learn to build trust with testimonials and embrace an abundance mindset that fosters confidence. The power of viewing sales as a service, rather than a chore, can lead to genuine connections. This discussion unpacks the psychology of selling, projecting exclusivity, and the importance of not needing the sale, all aimed at empowering your business growth.

May 13, 2025 • 1h 3min
The SEVEN things you NEED to learn for your financial FREEDOM
Explore the financial education gap many graduates face as they enter the workforce. Discover seven key principles essential for achieving financial freedom and learn why a shift in mindset from scarcity to abundance is vital. Entrepreneurship is highlighted as a powerful path to wealth creation, alongside understanding the importance of value creation. Dive into the contrasting roles of savers and investors, and find out how generosity can enhance your financial prosperity. Transform beliefs to unlock your true financial potential!

May 6, 2025 • 34min
“I’m Broke, What Business Do I Start?"
Feeling broke doesn’t have to keep you from starting a business! Discover how to harness your personal experiences to identify your ideal customer. Learn about coaching and consulting as a profitable model and uncover strategies to overcome self-doubt. Craft a compelling business identity and create value through effective content. Plus, gain insight on upselling and building trust as you earn your first $10,000. Transform your financial situation by turning challenges into opportunities.

9 snips
Apr 29, 2025 • 39min
6 Words That Will Make You Millions
Discover how six simple words can unlock massive growth in your business! Explore the power of aligning profit with personal joy, creating margins for a balanced life, and prioritizing energy over effort. Learn effective strategies for identifying what's working and automate for greater success. Plus, gain insightful tips on maximizing business profit through focused decisions. Transform your entrepreneurial journey with actionable steps that lead to both fulfillment and financial success!

15 snips
Apr 22, 2025 • 39min
How to Be Irresistible in Business (3 Traits That Make You Stand Out)
►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai Hey friend, let me ask you this—what makes a brand truly irresistible? Is it the flashy marketing? The perfect product? Nope. It’s something deeper. The brands and voices that dominate the marketplace do three things differently and today, we’re breaking down the three traits that not only make you stand out in a crowded marketplace but also draw people to you like a magnet. If you’re ready to elevate your brand and connect with your audience on a whole new level, stick around—this one’s for you. Chapters 00:00 The Essence of Irresistible Branding 08:27 Three Traits of an Irresistible Brand 09:27 Empowering Through Encouragement 20:44 Expressing Boldly and Provocatively 31:41 Enriching Lives with Generosity Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane