The Graham Cochrane Show

Graham Cochrane
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Jan 13, 2026 • 12min

Why I Wrote The Effortless Business

The launch of a new book aims to help tired entrepreneurs find a lighter path to success. It challenges the hustle culture, emphasizing the importance of energy over effort for business growth. Stories from successful yet burnt-out individuals highlight the need for a better approach. The author shares practical frameworks to design businesses that align with personal life goals. This refreshing take encourages building wealth without sacrificing well-being, promoting a balance that nurtures both business and life.
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21 snips
Jan 6, 2026 • 41min

The Only 5 Ways to Grow a Business (Everything Else Is Noise)

Unlock the secrets to business growth with five essential dials. Learn how to grab attention through visibility strategies, raise prices by selling transformation, and create new offers to meet customer cravings. Discover the power of upselling to current clients and how to foster better selling environments that build trust. With practical advice and real-world examples, this discussion aims to cut through the noise, helping you focus on purposeful growth without burnout.
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32 snips
Dec 30, 2025 • 37min

Why I'm Rethinking Goals Altogether

Discover a fresh approach to decision-making as the host introduces three vital filters: simplicity, effortlessness, and fun. Learn why embracing simplicity can enhance your life and boost profits while avoiding unnecessary complexity. Explore the joy of choosing effortless opportunities that flow naturally rather than those that require constant pushing. The concept of energy management over sheer effort is emphasized, guiding you to seek work that replenishes you. Finally, find out how peace and clarity serve as essential guides in your decision-making process.
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15 snips
Dec 23, 2025 • 27min

If You Feel Behind in Life… Listen To This

Ever feel stuck while everyone else seems to thrive? Discover the four essential stages of breakthrough that can help you understand your journey. Learn about the excitement and fear of starting new projects and the often painful growth process that happens beneath the surface. Uncover the importance of focusing on your own path instead of comparing yourself to others. Get inspired by practical encouragements to stay the course and recognize that divine timing plays a crucial role in your progress.
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24 snips
Dec 16, 2025 • 35min

Speak and Grow Rich (Say These 3 Things)

Unlock the potential of your words as a wealth-building asset! Discover how specific types of language—healing, hopeful, and helpful—can create opportunities and income. Learn to share your message confidently, even without perfection. Explore how gentle words can mend hearts, restore hope, and guide audiences with practical wisdom. Aiko's inspiring transformation from waitress to a $30K coach showcases the power of niche targeting. Embark on a journey to infuse your content with life and empower others while building your business!
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29 snips
Dec 9, 2025 • 28min

The Boring $1 Million Playbook

Becoming a millionaire doesn't require luck or genius—just a solid plan. The path to wealth lies in three simple yet boring steps. First, build a business focused on a specific offer to a targeted client. Next, reinvest profits into personal growth and efficient systems. Finally, turn any excess income into stable assets like index funds or real estate. This reliable approach contrasts sharply with risky financial schemes, proving that sometimes boring really is better!
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Dec 2, 2025 • 38min

How to Get Paid Every Time You Travel

Transform your travels into profit centers! Discover how to monetize trips with immersive events, like dinner masterminds, without feeling salesy. Learn to create exclusivity by limiting seats and using pricing strategies. Graham shares his $90,000 Vegas experience and emphasizes the importance of clear next steps in business. Turn that vacation into a mini-retreat that pays for itself. Don’t travel for free—apply these insights and watch your travel expenses become lucrative opportunities!
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14 snips
Nov 25, 2025 • 52min

The Biblical Reason People Ignore You

Ever wonder why your valuable insights go unnoticed? Discover the shocking truth: people respond to signals, not just value. Learn how the wise poor man in Ecclesiastes was ignored despite saving a town. Understand the importance of visuals and first impressions, and how professional presentation can build credibility. Craft an expert bio that showcases your achievements, use authority markers for trust, and display outcomes to attract attention. Finally, audit your online presence to make impactful upgrades!
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11 snips
Nov 18, 2025 • 26min

You Have 12 Months to Build a Brand (Before This Happens)

The rise of AI influencers could revolutionize online content, blurring the line between reality and artificiality. With a flood of perfect but inauthentic content, building trust is becoming crucial. Real personal brands will serve as verification badges in a world of skepticism. Long-form videos can enhance credibility, while a commitment to consistency in content creation is essential. The window for establishing a trusted brand is closing fast—now is the time to take action and differentiate yourself in the crowded digital landscape.
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29 snips
Nov 11, 2025 • 35min

If I Wanted To Make $100K Before 2026, I’d Do This

Unlocking quick wealth may be simpler than you think! Discover the power of group coaching to expedite your path to success. Graham emphasizes breaking down ambitious goals into manageable steps, like turning $100,000 into ten $10,000 offers. Learn to sell based on outcomes, and even monetize non-financial results. Effective selling strategies include leading with trust and offering premium outcomes. Find out how to transform conversations into sales without the hassle, and make immediate gains, all while keeping action as your focus!

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